Marketing Management: Millennium Edition
by Philip Kotler
- Used
- Hardcover
- Condition
- Good Condition
- ISBN 10
- 0130122173
- ISBN 13
- 9780130122179
- Seller
-
Blacksburg, Virginia, United States
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About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- BookHolders (US)
- Bookseller's Inventory #
- 3236033
- Title
- Marketing Management: Millennium Edition
- Author
- Philip Kotler
- Book Condition
- Used - Good Condition
- Quantity Available
- 1
- Edition
- [ Edition: tenth ]
- Binding
- Hardcover
- ISBN 10
- 0130122173
- ISBN 13
- 9780130122179
- Publisher
- Prentice Hall
- Place of Publication
- Lebanon, Indiana, U.s.a.
- This edition first published
- July 19, 1999
- Keywords
- 0130122173
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30 Day Return Policy.
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Glossary
Some terminology that may be used in this description includes:
- PUB
- Common abbreviation for 'published'