Marketing Management
by Philip Kotler; Kevin Lane Keller
- Used
- very good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Prentice Hall PTR, 2005. Hardcover. Very Good. Disclaimer:May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0131457578I4N00
- Title
- Marketing Management
- Author
- Philip Kotler; Kevin Lane Keller
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Publisher
- Prentice Hall PTR
- Place of Publication
- Lebanon, Indiana, USA
- Date Published
- 2005
Terms of Sale
ThriftBooks
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
ThriftBooks
Biblio member since 2018
Seattle, Washington
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Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...