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Marketing Management

Marketing Management

Marketing Management
Stock Photo: Cover May Be Different

Marketing Management

by Philip Kotler, Kevin Lane Keller

  • Used
  • Hardcover
Condition
Poor Condition
ISBN 10
0131457578
ISBN 13
9780131457577
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Seller rating:
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About This Item

[ Edition: twelfth ]. Poor Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Broken Seams: YES ] Publisher: Prentice Hall Pub Date: 3/1/2005 Binding: Hardcover Pages: 816

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Details

Bookseller
BookHolders US (US)
Bookseller's Inventory #
5241829
Title
Marketing Management
Author
Philip Kotler, Kevin Lane Keller
Book Condition
Used - Poor Condition
Quantity Available
1
Edition
[ Edition: twelfth ]
Binding
Hardcover
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Prentice Hall
Place of Publication
Lebanon, Indiana, USA
This edition first published
January 1, 2006
Keywords
0131457578

Terms of Sale

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30 Day Return Policy.

About the Seller

BookHolders

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Blacksburg, Virginia

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Cheap Books.
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Glossary

Some terminology that may be used in this description includes:

Poor
A book with significant wear and faults. A poor condition book is still a reading copy with the full text still readable. Any...
PUB
Common abbreviation for 'published'

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