The Mechanical Bride: Folklore of Industrial Man by McLuhan, Marshall - 1967

London: Routedge & Kegan Paul Ltd, 1967 Book. Near Fine. Hardcover. First British Edition. 4to. Dust Jacket Condition: Very Good. vii, 157 pp, wtih b&w illustrations. First British Edition, 1967. "The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not." Not Price Clipped. Inked name ffep. 3/4" triangle chip to to edge dj spine near rear panel with partial rubbing near top and bottom edges of same, Lightly bumped fore-edge corner tips, else, Pristine, no wear. Clean, tight and strong binding with no underlining, highlighting or marginalia. Black cloth with gilt lettering to spine..