The Media of Mass Communication (Tenth Edition) by John Vivian - 2011

PHI Learning, 2011. 5th or later edition. Softcover. New. This book provides the principles and foundations of media literacy with coverage of contemporary media issues. It covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools. Each chapter concludes with a highly visual “Thematic Summary” to provide a framework for the concepts and help bring the issues together for the students’ easy understanding and retention. NEW TO THIS EDITION : New Media Landscape – a new chapter explores the contemporary media landscape that is daily more dominated by digital delivery. Media Economics – a new chapter underscores how mass media are driven by financial engines. Media Infrastructure – updates on dramatic changes underlying the structures of media industries are included throughout the book. Contents Preface Part One: The Mass Media 1. Mass Media Literacy 2. Media Technology 3. Media Economics 4. Ink on Paper 5. Sound Media 6. Motion Media 7. New Media Landscape Part Two: Mass Messages 8. News 9. Entertainment 10. Public Relations 11. Advertising 12. Mass Audiences Part Three: Mass Media Issues 13.Mass Media Effects 14. Media and Democracy 15. Mass Media Gloabalization 16. Media Law 17. Ethics Index • Credits Printed Pages: 504.