Media and Youth by Anjali Pahad,Anju Jain - 2009

Serials Publications, 2009. Hardcover. New. Media plays a significant role in influencing our attitudes, desires and priorities. Media helps us to broaden outlook on life. We our introduced to new cultures and people across the world through media. Globalized media shape up the minds and actions of young people which have led to deep changes in youth and their consumption patterns. A research study was conducted with the major objective to seek the opinions from yoth regarding influence of globalised media on their consumption pattern. This study was conducted at Baroda, Gujarat. The sample selected for the study were the students of M.S. University, Baroda. A structured questionnaire was prepared and used for the data collection. The study’s findings concluded that majority of the youth had high influence of globalised media on their consumption pattern. Thus because of the cultural flow of globalization the findings drawn from the study have resulted in a probable response of the youth towards the influence of globalised media on their consumption pattern. Printed Pages: 107. Media and YouthAnjali Pahad,Anju Jain9788183873062