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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News
Stock Photo: Cover May Be Different

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

  • Used
  • Paperback
Condition
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ISBN 10
0470547812
ISBN 13
9780470547816
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About This Item

Paperback: 289 pages Publisher: John Wiley; 2nd edition (January 12, 2010) Language: English ISBN-10: 0470547812 ISBN-13: 978-0470547816. Minor start of crease on front cover otherwise like new condition..

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
Robert Pearson, Bookseller US (US)
Bookseller's Inventory #
009026
Title
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Author
David Meerman Scott
Book Condition
Used
Binding
Paperback
ISBN 10
0470547812
ISBN 13
9780470547816
Publisher
John Wiley
Place of Publication
Somerset, New Jersey, U.s.a.
This edition first published
2010-01

Terms of Sale

Robert Pearson, Bookseller

All books are sold with a money back guarantee minus postage provided they are returned in the same condition they were shipped.

About the Seller

Robert Pearson, Bookseller

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Seattle, Washington

About Robert Pearson, Bookseller

I have been selling rare and used books since 1998. I carefully grade all my books, and have concern for the needs of both the collector of rare books and those wishing to purchase less common books at good prices.

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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