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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
- Used
- Paperback
- Condition
- See description
- ISBN 10
- 0470547812
- ISBN 13
- 9780470547816
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Paperback: 289 pages Publisher: John Wiley; 2nd edition (January 12, 2010) Language: English ISBN-10: 0470547812 ISBN-13: 978-0470547816. Minor start of crease on front cover otherwise like new condition..
Synopsis
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Details
- Bookseller
- Robert Pearson, Bookseller (US)
- Bookseller's Inventory #
- 009026
- Title
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
- Author
- David Meerman Scott
- Book Condition
- Used
- Binding
- Paperback
- ISBN 10
- 0470547812
- ISBN 13
- 9780470547816
- Publisher
- John Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- 2010-01
Terms of Sale
Robert Pearson, Bookseller
All books are sold with a money back guarantee minus postage provided they are returned in the same condition they were shipped.
About the Seller
Robert Pearson, Bookseller
Biblio member since 2004
Seattle, Washington
About Robert Pearson, Bookseller
I have been selling rare and used books since 1998. I carefully grade all my books, and have concern for the needs of both the collector of rare books and those wishing to purchase less common books at good prices.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...