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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

  • Used
  • Paperback
Condition
Like New
ISBN 10
0470547812
ISBN 13
9780470547816
Seller
Seller rating:
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Evanston, Illinois, United States
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About This Item

John Wiley, 2010-01-12. 2nd. Paperback. Like New. Like new, excellent condition. Book is flat, tight and clean.

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
Downtown Atlantis Books US (US)
Bookseller's Inventory #
042615003
Title
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Author
Scott, David Meerman
Format/Binding
Paperback
Book Condition
New Like New
Quantity Available
1
Edition
2nd
ISBN 10
0470547812
ISBN 13
9780470547816
Publisher
John Wiley
Place of Publication
Somerset, New Jersey, U.s.a.
Date Published
2010-01-12
X weight
11 oz

Terms of Sale

Downtown Atlantis Books

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About the Seller

Downtown Atlantis Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2010
Evanston, Illinois

About Downtown Atlantis Books

Since 1994 Downtown Atlantis Books has specialized in hard to find texts on all subjects. We are always obtaining new collections. New, used, out of print, scarce, quirky and eclectic. Come to our online store often to see what we have to offer!

Glossary

Some terminology that may be used in this description includes:

Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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