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Olympic Turnaround by Michael Payne - Signed First Edition - 2005 - from Bookmarc's (SKU: EC34069BB)

Olympic Turnaround

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Olympic Turnaround

by Michael Payne

  • Used
  • very good
  • Hardcover
  • Signed
  • First
Condition
Very Good/Very Good
ISBN 10
0955008506
ISBN 13
9780955008504
Seller
Seller rating:
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La Porte, Texas
Item Price
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About This Item

United Kingdom: London Business Press, 2005. CX2 - A first UK edition hardcover book SIGNED and inscribed by author to previous owner on the front free endpaper in very good condition in very good dust jacket that is mylar protected. Dust jacket and book have some bumped corners, light discoloration and shelf wear. How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - and a Multi Billion Dollar Global Franchise. 9.25"x6.25", 332 pages. Satisfaction Guaranteed. The turnaround of the Olympics is a remarkable business story. It is the story of how the nearly bankrupt Olympic Movement, written off by most commentators, was led away from the abyss by visionary, and sometimes hard-headed, leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world's iconic institutions was secured. It is the story of a fine balancing act as an amateur organisation struggled with and eventually embraced the business world. But, it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, established many of the ground rules of today's sports marketing industry. Olympic Turnaround is also the story of the broadcast industry's love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure - about how some nations learned to embrace the potential of hosting the world, while others, through short-sighted local political agendas, failed to see the bigger picture. Packed with previously untold stories and case studies, this is the commercial story of the world's most valuable and important franchise, the largest and the greatest event in the world: the Olympic Games.. Signed by Author. First UK Edition. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall.

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Details

Bookseller
Bookmarc's US (US)
Bookseller's Inventory #
EC34069BB
Title
Olympic Turnaround
Author
Michael Payne
Format/binding
Hardcover
Book condition
Used - Very Good
Jacket condition
Very Good
Edition
First UK Edition
Binding
Hardcover
ISBN 10
0955008506
ISBN 13
9780955008504
Publisher
London Business Press
Place of Publication
United Kingdom
Date Published
2005
Keywords
SPORTS OLYMPICS
Bookseller catalogs
Sports;
Size
8vo - over 7¾" - 9¾" tall

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About the Seller

Bookmarc's

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio.com member since 2005
La Porte, Texas
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About Bookmarc's

Bookmarc's provides a diverse offering of books with an average of 32,000 online. We have been online since 1997. Member of Independent Online Booksellers Association (IOBA), and Texas Booksellers Association (TBA). We are also PayPal Verified.

Glossary

Some terminology that may be used in this description includes:

jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps... [More]
inscribed
When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been... [More]
fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the... [More]
shelf wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is... [More]

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