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Principle of Marketing Management

by Kajal Rana,Abhishek Yadava,S.C. Arya

Condition: New


Global Academic Publishers & Distributors, 2015. 2nd edition. Softcover. New. The 2nd edition of Principle of Marketing Management takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing manager face in their efforts to balance an organisation`s objectives and resources against needs and opportunities in the global marketplace. This edition is a comprehensive coverage of the entire syllabi of BBA and MBA Curriculum of all Indian Technical Universities and B-Schools into fourteen chapters. Each chapter is redesigned to keep in mind the latest trends and explanation has been simplified to the levels of students. There are probable questions for each chapter and in addition the question bank is provided at the end of the book to help the students to prepare for the examinations. Printed Pages: 228. NA
  • Bookseller: Vikram Jain IN (IN)
  • Bookseller Inventory #: 86636BV
  • Title: Principle of Marketing Management
  • Author: Kajal Rana,Abhishek Yadava,S.C. Arya
  • Format/binding: Softcover
  • Book condition: New
  • Quantity available: 500
  • Edition: 2nd edition
  • Binding: Paperback
  • ISBN 10: 9381695679
  • ISBN 13: 9789381695678
  • Publisher: Global Academic Publishers & Distributors
  • Date published: 2015
  • Bookseller catalogs: Management;


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