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Pearson India, 2015. Paperback. New.
Principles of Marketing (Fifteenth Edition) by Philip Kotler,Gary Armstrong - 2015
by Philip Kotler,Gary Armstrong
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Principles of Marketing (Fifteenth Edition)
by Philip Kotler,Gary Armstrong
- Used
- Paperback
Pearson Education, 2015. 5th or later edition. Softcover. New. Table of Content Part 1 Defining Marketing and the Marketing Process 1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2 Understanding the Marketplace and Consumers 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Consumer Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3 Designing a Customer-Driven Strategy and Mix 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 New-Product Development and Product Life-Cycle Strategies 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Additional Considerations 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Direct and Online Marketing: Building Direct Customer Relationships Part 4 Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 Marketing Plan Appendix 2 Marketing by the Numbers Appendix 3 Careers in Marketing Printed Pages: 732.
- Bookseller Sanctum Books (IN)
- Format/Binding Softcover
- Book Condition Used
- Jacket Condition New
- Quantity Available 500
- Edition 5th or later edition
- Binding Paperback
- ISBN 10 9332558477
- ISBN 13 9789332558472
- Publisher Pearson Education
- Date Published 2015
- Keywords NA
We have 4 copies available starting at $18.02.
Principles Of Marketing, 15th Edition
by Kotler
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 13
- 9789332558472
- ISBN 10
- 9332558477
- Quantity Available
- 10
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New Delhi, India
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Principles Of Marketing, 15th Edition
by Kotler
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 13
- 9789332558472
- ISBN 10
- 9332558477
- Quantity Available
- 10
- Seller
-
New Delhi, Andaman and Nicobar Islands, India
- Item Price
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$18.02$14.99 shipping to
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Description:
Pearson India, 2015. Paperback. New.
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Principles Of Marketing ( 4 Colors), 15/Ed - Pb
by Kotlar
- New
- Condition
- New
- ISBN 13
- 9789332558472
- ISBN 10
- 9332558477
- Quantity Available
- 500
- Seller
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New Delhi, India
- Item Price
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$20.73$14.99 shipping to
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Description:
Pearson (India), 2013. New.
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$20.73
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Principles Of Marketing ( 4 Colors), 15/Ed - Pb
by Kotlar
- New
- Condition
- New
- ISBN 13
- 9789332558472
- ISBN 10
- 9332558477
- Quantity Available
- 500
- Seller
-
New Delhi, Andaman and Nicobar Islands, India
- Item Price
-
$20.73$14.99 shipping to
Show Details
Description:
Pearson (India), 2013. New.
Item Price
$20.73
$14.99
shipping to