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PRINTING AND PROMOTIONAL HANDBOOK How to Plan, Produce and Use Printing, Advertising, and Direct Mail

by Melcher, Daniel and Nancy Larrick

Condition: Very Good in Very Good dust jacket


NY: McGraw Hill. Very Good in Very Good dust jacket. 1956. Second Edition. Hardcover. Book: Minor dusdt along top edge, minor shelf wear; Dust Jacket: Chips at spine ends, a few surface rubs ; Photographs, drawings & facimiles .
  • Bookseller: Gravelly Run Antiquarians US (US)
  • Bookseller Inventory #: 40610
  • Title: PRINTING AND PROMOTIONAL HANDBOOK How to Plan, Produce and Use Printing, Advertising, and Direct Mail
  • Author: Melcher, Daniel and Nancy Larrick
  • Format/binding: Hardcover
  • Book condition: Used - Very Good in Very Good dust jacket
  • Edition: Second Edition
  • Binding: Hardcover
  • Publisher: McGraw Hill
  • Place: NY
  • Date published: 1956
  • Bookseller catalogs: DESIGN;
  • Subjects: ART / Design / General;


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Glossary

Some terminology that may be used in this description includes:
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...[more]
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....[more]

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