Qualitative Methods in Business Research, 2nd Edition by Päivi Eriksson and Anne Kovalainen - 2016

SAGE Publications Ltd, 2016. Hardbound. New Book. Hardbound. Written in plain language for students, researchers, and practitioners in business, this guide explains how to conduct qualitative research for business and how to use research methods such as focus groups, interviews, and social media. Part 1 offers an overview of qualitative research philosophy, the research design and processes, research questions and the literature review, and ethical issues of qualitative business research. Part 2 details methods for working with qualitative data, such as different types of interviews, digital research data, and qualitative content analysis. Part 3 contains chapters devoted to specific qualitative research approaches, such as case study analysis, ethnographic research, action research, grounded theory research, narrative research, feminist research, and visual research. Part 4 gives guidelines on evaluating research, writing the qualitative research report, and publishing. The book’s reader-friendly layout offers many headings, bullet points, boxes, exercises, and key points. This second edition contains five new chapters. (2016 Ringgold, Inc., Portland, OR)