RADIO ADVERTISING FOR RETAILERS
by Sandage, C.H
- Used
- near fine
- Hardcover
- first
- Condition
- Near Fine/Poor
- Seller
-
Berkeley, California, United States
Payment Methods Accepted
About This Item
Cambridge, MA: Harvard Univ Press, 1945. First Edition, First Thus . Hardcover. Near Fine/Poor. Text/BRAND NEW. Maroon linen boards w/gilt spine lettering. DJ/Poor w/chips, nips to edges, loss to upper spine & corner tips; showing surface losses and discoloration. LAID-IN: digest/synopsis of contents from Harvard Univ Press. Comprehensive study of the radio when with suggestions for further, effective usage of the medium --- Parallels to the same growth, dependence & exploitation of the internet? 13 chapters in 4 parts: Part I, Introduction & Summary; II, Radio as a Local Advertising Medium; III, Guides for Effective Radio Use; and, IV, Regional Advertisers. Fine copy in aged dust jacket.
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Details
- Bookseller
- 100 POCKETS
(US)
- Bookseller's Inventory #
- 005021
- Title
- RADIO ADVERTISING FOR RETAILERS
- Author
- Sandage, C.H
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Poor
- Quantity Available
- 1
- Edition
- First Edition, First Thus
- Publisher
- Harvard Univ Press
- Place of Publication
- Cambridge, MA
- Date Published
- 1945
- Keywords
- Economics, Business, Retail, Advertisement, Consumerism
- Bookseller catalogs
- Business; Management;
Terms of Sale
100 POCKETS
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About the Seller
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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