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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • New
  • Hardcover
Condition
New
ISBN 10
0446520942
ISBN 13
9780446520942
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About This Item

Business Plus, 1997-03-01. Hardcover. New. 1.0000 in x 7.6000 in x 5.3000 in. This is a hardcover book with a dust jacket.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
ACJBooks US (US)
Bookseller's Inventory #
mon0000007381
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
1
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
1997-03-01
Size
1.0000 in x 7.6000 in x 5.3000 i
Bookseller catalogs
Book;
X weight
0.6000 lb

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ACJBooks

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About the Seller

ACJBooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Staten Island, New York

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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