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McGraw-Hill/Irwin. Used - Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition) by Mary Jo Bitner,Valarie A. Zeithaml - 2010
by Mary Jo Bitner,Valarie A. Zeithaml
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Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)
by Mary Jo Bitner,Valarie A. Zeithaml
- New
- Paperback
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research Chapter 7: Building Customer Relationships Chapter 8: Service Recovery Chapter 9: Service Development and Design Chapter 10: Customer-Defined Service Standards Chapter 11: Physical Evidence and the Servicescape Chapter 12: Employees` Roles in Service Delivery Chapter 13: Customers` Roles in Service Delivery Chapter 14: Delivering Service through Intermediaries and Electronic Channels Chapter 15: Managing Demand and Capacity Chapter 16: Integrated Services Marketing Communications Chapter 17: Pricing of Services Chapter 18: The Financial and Economic Impact of Service Case Studies ? People, Service and Profit at Jyske Bank ? Merrill Lynch: Supernova ? JetBlue: High-Flying Airline Melts Down in Ice Storm ? Giordano: Positioning for International Expansion ? Shouldice Hospital Limited (Abridged) ? Hong Kong Disneyland ? Virgin Mobile USA: Pricing for the Very First Time ? Using Services Marketing to Develop and Deliver Integrated Solutions at Caterpillar in Latin America ? Home Solutions (India) Limited – Kitchen Section ? MeritTrac: A Test in Everyone’s Life Printed Pages: 784. NA
- Bookseller Vikram Jain Books (IN)
- Format/Binding Softcover
- Book Condition New New
- Quantity Available 500
- Edition 5th or later edition
- Binding Paperback
- ISBN 10 0070700990
- ISBN 13 9780070700994
- Publisher Tata McGraw-Hill Education Pvt. Ltd.
- Date Published 2010
We have 5 copies available starting at $8.74.
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Services Marketing (3rd Edition)
by Valarie A. Zeithaml, Mary Jo Bitner
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780072471427 / 0072471425
- Quantity Available
- 1
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Frederick, Maryland, United States
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$8.74
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Services Marketing (3rd Edition)
by Valarie A. Zeithaml, Mary Jo Bitner
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780072471427 / 0072471425
- Quantity Available
- 1
- Seller
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Frederick, Maryland, United States
- Item Price
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$8.74
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McGraw-Hill/Irwin. Used - Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Services Marketing (2nd Edition)
by Valarie A. Zeithaml, Mary Jo Bitner
- Used
- Hardcover
- Condition
- Used:Good
- Edition
- 2
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780072312218 / 0072312211
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- 1
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HOUSTON, Texas, United States
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$26.65
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McGraw-Hill/Irwin, 1999-11-11. 2. Hardcover. Used:Good.
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Services Marketing: Integrating Customer Focus Across The Firm, 3rd
by Zeithaml, Valarie A.; Bitner, Mary Jo
- Used
- Hardcover
- Condition
- Used - Good Condition
- Edition
- 3rd Edition
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780072471427 / 0072471425
- Quantity Available
- 1
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Burgin, Kentucky, United States
- Item Price
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$45.00
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McGraw-Hill College, Boston, MA, 2002. 3rd Edition. Hardcover. Good Condition. Book is Used good. Text has highlighting. Cover has wear with bumps. Quantity Available: 1. ISBN: 0072471425. ISBN/EAN: 9780072471427. Pictures of this item not already displayed here available upon request. Inventory No: 1560766923. . 9780072471427
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Services Marketing (2nd Edition)
by Valarie A. Zeithaml; Mary Jo Bitner
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780072312218 / 0072312211
- Quantity Available
- 1
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San Diego, California, United States
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$65.20
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McGraw-Hill/Irwin, 1999-11-11. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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$65.20