Sign Wars; The Cluttered Landscape of Advertising
by Goldman, Robert (With Stephen Papson.)
- Used
- Paperback
- Condition
- See description
- ISBN 10
- 1572300345
- ISBN 13
- 9781572300347
- Seller
-
Winnipeg, Manitoba, Canada
Payment Methods Accepted
About This Item
New York: Guilford Press [1-57230-034-5] 1996. (4to paperback) 322pp. Very good. Illustrations, photographs, notes, bibliography, index. The back cover is creased twice at the bottom corner. "Television has become so saturated with commercials that it has become difficult to tell the different images apart, much less remember or care about them. In Sign Wars, Robert Goldman and Stephen Papson view contemporary advertising as a competition among corporate symbols vying for attention span and market share. They suggest that the 'sign wars' simultaneously express the economic logic of advertising and the contradictions that stem from trying to turn culture into a commodity". (Textbook, Advertising, Business, Cultural Studies, Economy, Mass Media, Textbook).
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Details
- Bookseller
- Burton Lysecki Books, ABAC/ILAB (CA)
- Bookseller's Inventory #
- 150507
- Title
- Sign Wars; The Cluttered Landscape of Advertising
- Author
- Goldman, Robert (With Stephen Papson.)
- Format/Binding
- Paperback
- Book Condition
- Used
- Quantity Available
- 1
- ISBN 10
- 1572300345
- ISBN 13
- 9781572300347
- Publisher
- Guilford Press
- Place of Publication
- New York
- This edition first published
- 1996-05
- Keywords
- Textbook, Advertising, Business, Cultural Studies, Economy, Mass Media, Textbook
- Bookseller catalogs
- Reference;
Terms of Sale
Burton Lysecki Books, ABAC/ILAB
Prices net to all in USD. We use Brodart dust jacket protectors. Our records are updated daily. We pack well and ship promptly. . Return your book for a full refund if not as described. More questions? Call us!
About the Seller
Burton Lysecki Books, ABAC/ILAB
Biblio member since 2003
Winnipeg, Manitoba
About Burton Lysecki Books, ABAC/ILAB
Home to an eclectic collection of over 100,000 titles, our store specializes in History-- Canadian history, Military history, Local history, Philosophy, and Law. We have antiquarian books, scarce books, Modern Firsts, Fiction, fine bindings, sets, Art history, and much more. We upload new arrivals daily. Come see what 50 years of book collecting looks like!