Special: The Untold Story of Australia's Holden by Wright, John M - 2008

Crows Nest, NSW, Australia: Allen & Unwin, 2008. 1st Edition . Soft cover. Very Good/No Jacket. 252 Pages with Colour & Black/White Photos. This is a fascinating history of an iconic car??the FJ Holden??and the story of the extraordinary success of General Motors Holden. The FJ Holden is an unmistakable, much loved, and unique symbol of Australia. But how did it get this way? Exactly how did an American car company so accurately grasp Australia's automotive pulse to create a car which is now an Australian automotive icon? Right from the beginning, Holden understood the importance of brand, the need to create a car for every purse and purpose. The advent of the FJ Holden, seen as "Australia's Own Car," revolutionized Australian automobility. Australians clamored for the Holden not just because it was a (relatively) affordable car but because it was seen as symbolic of the new post-war era of increasing prosperity. Holden now enjoys a unique, iconic status in the automotive culture of Australia