Stop! Look! Read! You can make more money: this book shows you how. . . [Purchasing department salesman sample manual with 15 sample brochures for Standard Oil (Indiana) refinery products including Ethyl Red Crown Gasoline, Perfection Kerosene, Neolite, Iso-Vis Motor Oil, Polarine Motor Oil, Merusol Petrolatum, and KIP insectiside]. (together with) Spending fifty millions a year in all parts of the world. . . Stanolind Record. Purchasing Dep’t edition, Vol. 10, No. 3.

[Chicago, IL & La Crosse, WI]: Standard Oil Company (Indiana); Stanolind Record, [1925-1929]. Two vols. 1st - 4to. 9 x 11.5 in. [Approx 120 leaves (many added leaves over numbering).], mimeographed sheets throughout, w/ text illustrations, diagrams, and decorative lettering, with 15 sample sales brochures & catalogues, most 12mo. & 16mo., w/ 4 to 24 pp., most illustrated, several printed in colour inks, and all retaining their original covers carefully tipped-in to their respective sections. Three-quarter black cloth over gray boards post-binder, brass split-pin posts at gutter margin (occasional minor creasing to a few corners, light interior toning), still VG copy; [together with] 2nd -- 8vo. 72 pp. Numerous photo & text illustrations. Colour-illustrated softcovers, bound into simulated black calf, gilt lettering stamped on front cover, rounded corners (minor shelfwear, rubbing), still VG copies of both, from the library of Andrew Edward MacMeekin (1884-1949), who was the purchasing manager for Standard Oil of Indiana at the main offices in Chicago, IL from before World War I to his death, w/ his ownership stamp on front cover of the Stanolind vol. First editions of these very scarce Standard Oil Company (Indiana) sales publications, by one of the independent oil companies to emerge after the breakup of Standard Oil in 1911. Standard Oil (Indiana) pioneered the “cracking” process for refining crude oil under pressure, resulting in far higher yields of gasoline, and the many byproducts, and by the mid-1920s was the third largest oil refiner in the U.S. behind Standard Oil New Jersey and Standard Oil California. This very scarce salesman’s advertising manual was created for distribution around the time that Standard Indiana had merged with the American Oil Co. (Amoco), and was looking to streamline both their purchasing, and marketing pitches to service stations, wholesalers, and jobbers. The manual continually extolls the product diversity and reach of the Standard Indiana Company, with Sinclair, Dixie, Pan-American Petroleum, and Midwest Refining as subsidiaries, the extensive fleet of oil tankers, railroad tank cars, and chain of service stations. The splendid sample catalogues encompass a range of styles and products including Red Crown gasoline, featuring an Art Deco cover of a Standard Oil service station; the high octane Red crown Gasoline; Neolite kerosene for more efficiently and economically raising poultry; competing motor oils of Iso-Vis and Polarine (designed for Ford engines); as well as Mica Axle Grease used to coat hog scratching poles; Merusol Petrolatum (White petrolatum) used as a non-stick coating for bakeries and with a number of “medical” applications as well, or the KIP insecticide used for everything from ants and flies to bed bugs and mosquitoes. Also included are customer sales letters, sample thank you letters, sales goals, tips, and more. The second volume focuses on an extended article by MacMeekin on the Standard Indiana purchasing department which at the end of the 1920s was spending over $ 50 million a year on 14,000 different items, ranging from rare Asian flowers to wax from the head of whales, pins by the ton, locomotives, and everything else to fuel the massive oil company. Detailed list of tipped-in catalogues available upon request. No copies located in Worldcat for Sales Manual, very incomplete runs and records for holdings of Stanolind Record (BP Archive appears to have an issue, as well as Univ. of Illinois, but incomplete records, and run); See: Mark Wilson, Stephen Porter, Janice Reiff, Standard Oil Company (Indiana), Dictionary of Leading Chicago Businesses (1820-2000).