The Theory and Practice of Poster Art

Cincinnati, OH, U.S.A.: Signs of the Times, 1934. Book. Illus. by Nathan, Lewis F.. Fair. Hardcover. First Edition. 4to - over 9¾" - 12" tall. 250 pages. 10.75 x 8.5". Black boards with yellow lettering upon front. Printed upon glossy stock. Nine one-page colour illustrations. Profusely illustrated with wonderful black and white illustrations and photos of 1930's sample artwork. The twenty-nine chapters include: Poster Layout; Water Color Posters; Velour Posters; Transparent Posters; Pastel Posters; Air Brush Posters; Lithograph Posters; Linoleum Posters; Foreign Posters; Painting in Oil; "Aplakay" Posters; Lettering (fonts); Design; Figure Drawing; Backgrounds; Theatrical Fronts (featuring spectacular photos); Animated Displays; Theatre Decoration; Silk Screen Posters; Pen-and-Ink Work; Color; Animal Drawing; Costumes; Reference Material; Holiday Posters; Posters of the Future; Pencil Sketch Posters; Set-Pieces; and Elementary Poster Art. Author gained several years of sign display experience prior to WWI, following which his career as a poster artist began, ultimately leading him to New York where he organized the Publix Theatres Corporation's art department which provided poster art for approximately 1,600 theatres. In 1932 he opened his own Duke Wellington, Inc. studio and contracted to produce lobby displays for theatres in the metropolitan New York area. - from Introduction. Above-average but not excessive wear. Front free endpaper neatly removed. Front hinge starting. Back hinge half open. Faint remnants of calculations erased from title page. Theatre rubber stamp and bit of writing atop page 11. A worthy copy of this rare and treasured work..