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Business Books Aren't All Bad

I'll be the first to admit that the vast majority of business books out there range from boring to insipid to hogwash.  Fortunately, most of them come and go faddishly enough before they have much of a chance to scar our collective psyche.  A small few, however, manage to break the mold and offer something of lasting value to the business world...


The Myth Of Excellence
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how
Let My People Go Surfing
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible com
Winning the Loser's Game
This indispensable investment guide asks the question: How can an individual invest successfully when the majority always fails? Charles Ellis, one of today's most brilliant investment writers, has updated his influential book to include: Ways to escape t