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The Handbook of Brand Management

The Handbook of Brand Management

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The Handbook of Brand Management

by Arnold, David

  • Used
  • very good
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
0273605372
ISBN 13
9780273605379
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Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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About This Item

London, UK: Financial Times Pitman, 1993. Hardcover. Very Good/Very Good. 8vo - over 7¾ - 9¾" tall. 254pp. Black cloth-covered boards, gilt titles on spine. Lightly bumped spine head. Grey endpapers. Internally neat, clean, bright and tight. Dust jacket has some minor shelf wear, light chipping to top edge. 8vo. Provides managers with management thinking in a practical and accessible style.

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Details

Bookseller
BookAddiction GB (GB)
Bookseller's Inventory #
008663
Title
The Handbook of Brand Management
Author
Arnold, David
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
0273605372
ISBN 13
9780273605379
Publisher
Financial Times Pitman
Place of Publication
London, UK
Date Published
1993
Keywords
brand names, products, advertising
Size
8vo - over 7¾ - 9¾" tall

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About the Seller

BookAddiction

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2021
nr Canterbury, Kent

About BookAddiction

Based in the leafy hamlet of Chartham Hatch, just a few miles from the historic Cathedral city of Canterbury, BookAddiction offers beautiful, illustrated and collectible used books and a selection of unique works on paper.BookAddiction was established in 1999 (originally trading as The Virtual Bookshelf). We are members of the book-selling co-operation, Ibooknet, which extends the highest professional and ethical standards, and are in the process of joining the Provincial Booksellers' Fairs Association (PBFA).Follow our blog, on books and book collecting at www.bookaddictionuk.wordpress.uk or visit our website at www.bookaddiction.co.uk.We welcome inquiries about our books and endeavour to respond promptly. Please ask away, Offers always welcome.

Glossary

Some terminology that may be used in this description includes:

Chipping
A defect in which small pieces are missing from the edges; fraying or small pieces of paper missing the edge of a paperback, or...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Gilt
The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
Shelf Wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...

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