News Media & Press

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Subcategories in News Media & Press

Top Sellers in News Media & Press

Selling the Invisible

Selling the Invisible

by Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the... Read more
Veil

Veil

by Bob Woodward

Based on hundreds of inside sources and secret documents, the author reveals the inner operations of the C.I.A., the world's largest and most sophisticated espionage apparatus, its players, and its clandestine relationships throughout the world.
Visual Literacy

Visual Literacy

by Judith Wilde; Richard Wilde

Judith Wilde is an instructor at CUNY’s Kingsborough Community College and creative director of Wilde Design. Richard Wilde is chairman of the Graphic Design and Advertising Departments at the School of Visual Arts. They live in New York.
The Powers That Be

The Powers That Be

by David Halberstam

The Computer In the Visual Arts

The Computer In the Visual Arts

by Anne Morgan Spalter

City Of San Francisco Oracle

City Of San Francisco Oracle

by Allen, Editor Cohen

The Private Press

The Private Press

by Roderick Cave

Fit To Print

Fit To Print

by Joseph C Goulden

Robert Maxwell, Israel's Superspy

Robert Maxwell, Israel's Superspy

by Gordon; Dillon, Martin Thomas

Midcentury Journey

Midcentury Journey

by William L Shirer

Mark It and Strike It

Mark It and Strike It

by Steve Allen

Ogilvy On Advertising

Ogilvy On Advertising

by David Ogilvy

From Those Wonderful Folks Who Gave You Pearl Harbor

From Those Wonderful Folks Who Gave You Pearl Harbor

by Jerry Della and Charles Sopkin Femina

Philistine

Philistine

by Elbert Hubbard

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Russian Entrepreneur

by Charles a Ruud

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Year

by Baldwin H , Editor Ward

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Observe the Lark

by Kate Louchheim

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The Computer In the Visual Arts

by Anne Morgan; Anne Morgan Spalter Spalter

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The Marketing Imagination

by Theodore Levitt

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The Marketing Imagination

by Mortimer Levitt

News Media & Press Books & Ephemera