News Media & Press

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Subcategories in News Media & Press

Top Sellers in News Media & Press

Selling the Invisible

Selling the Invisible

by Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the... Read more about this item
Veil

Veil

by Bob Woodward

Based on hundreds of inside sources and secret documents, the author reveals the inner operations of the C.I.A., the world's largest and most sophisticated espionage apparatus, its players, and its clandestine relationships throughout the world.
The Real McCoy

The Real McCoy

by Darin Strauss

From Darin Strauss, the bestselling author of Chang and Eng (A Los Angeles Times Best Book of the Year), comes the unforgettable story of "Kid" McCoy: boxer, jewel thief, scam artist, and the most married man in America. A fascinating mirror of the tumultuous backdrop of America at the turn of the century, The Real McCoy is "a muscular and entertaining novel about lies, scams, flimflams, and the inconvenience of truth" (GQ)
Visual Literacy

Visual Literacy

by Judith Wilde; Richard Wilde

Judith Wilde is an instructor at CUNY’s Kingsborough Community College and creative director of Wilde Design. Richard Wilde is chairman of the Graphic Design and Advertising Departments at the School of Visual Arts. They live in New York.
Times

Times

by The Times

So You'Ll Know

So You'Ll Know

by Ercel Aga

The Powers That Be

The Powers That Be

by David Halberstam

The Private Press

The Private Press

by Roderick Cave

The Computer In the Visual Arts

The Computer In the Visual Arts

by Anne Morgan Spalter

City Of San Francisco Oracle

City Of San Francisco Oracle

by Allen, Editor Cohen

Fit To Print

Fit To Print

by Joseph C Goulden

Robert Maxwell, Israel's Superspy

Robert Maxwell, Israel's Superspy

by Gordon; Dillon, Martin Thomas

Midcentury Journey

Midcentury Journey

by William L Shirer

Philistine

Philistine

by Elbert Hubbard

Ogilvy On Advertising

Ogilvy On Advertising

by David Ogilvy

Without Fear or Favor

Without Fear or Favor

by Harrison E Salisbury

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Will the Vikings Ever Win the Super Bowl?

by Jim and Jeff Siemon Klobuchar

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The Marketing Imagination

by Mortimer Levitt

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Russian Entrepreneur

by Charles a Ruud

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Visual Literacy

by Judith and Richard Wilde Wilde

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Selling the Invisible

by Harry; Warner Books Beckwith

News Media & Press Books & Ephemera

The Advocate

The Advocate

by Michaels, Dick, Editor

Rip Off Rag

Rip Off Rag

by Tenderloin Tessie, Motormouth Randy, the Jailbird Et Al

Harper\'s Weekly

Harper's Weekly

by Weekly, Harper's

Our Paper, Your Paper

Our Paper, Your Paper

by Nichols, Rosalie Editor