Smarter Faster Better: The Secrets of Being Productive by Charles Duhigg - 2015

William Heinemann Ltd. Very Good. 6.02 x 1.14 x 9.21 inches. Paperback. 2015. 380 pages. <br>In the international bestseller The Power of Habit , Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same r elentless curiosity, rigorous reporting and rich storytelling to explain how we can get better at the things we do. The result is a groundbreaking exploration of the science of productivity. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is much more important than who is in the group. A Marine Corp s general, faced with low morale among recruits, reimagines boot camp - and discovers that instilling a 'bias toward action' can t urn even the most directionless teenagers into self-motivating ac hievers. The filmmakers behind Disney's Frozen are on the brink of catastrophe - until they shake up their team in just the righ t way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establi sh as leaders to drive innovation: these are the things that sepa rate the merely busy from the genuinely productive. At the core of Smarter Faster Better are eight key concepts - from motivatio n and goal-setting to focus and decision-making - that explain wh y some people and companies get so much done. Drawing on the late st findings in neuroscience, psychology and behavioural eco nomic s - as well as the experiences of CEOs, educational reformers, fo ur-star generals, air plane pilots and Broadway songwriters - thi s painstakingly researched book explains that the most productive people, companies and organizations don't merely act differently . They view the world, and their choices, in profoundly differe nt ways. .