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Sigh and Whispers… Bloom by Guy Bourdin (Photographer) - Paperback - First - 1976 - from MSArts (SKU: SKU-B121519-001B)

Sigh and Whispers… Bloom

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Sigh and Whispers… Bloom: Advertising Supplement to the New York Times

by Guy Bourdin (Photographer)

  • Used
  • paperback
  • First
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
Jersey City, New Jersey
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About This Item

Sigh and Whispers… Bloomingdales's Photographed by Guy Bourdin.

September 1976 Bloomingdale's lingerie catalog advertising supplement to the New York Times. 36 pages staple-bound 7"x10" soft-cover photo booklet. Horizontal-landscape format. English. Beautifully illustrated in a fashion magazine editorial style with full page photos by Guy Bourdin, set against black frame border backgrounds.

Condition: Very Good–Near Fine; a very minor 1/4" curl (not a crease) to bottom corner, very light shelf wear to back cover, internal pages are all clean, like new, no markings, scratches, tears or creases.

Sighs and Whispers features the sensual, surreal, provocative and erotic photography of Guy Bourdin. Bourdin was given carte blanche by Bloomingdale's, they didn't see any photos until after he finished the project. The models he chose (after he dismissed the 65 professional models Bloomingdales sent to him as not being beautiful enough), included mostly unknown New Yorkers found by Bourdin (Janice and Deborah Dickinson, Apollonia, among others). The sexually provocative photographs caused a sensation in the 1970s, heavily-influencing the development of the "sex sells" trend in advertising. The photos were described in the press as "ambiguous vignettes, suggestive of je ne sais quoi - smoldering-satin-eroticism, triple-bedded double entendres and Story of O-isms". A ground-breaking, highly-collectable catalogue that became a collector's item almost immediately after publication, and has retained high value since then. It's the only 'book' of Bourdin's work published during his lifetime.

Guy Bourdin (2 December 1928 – 29 March 1991), was a French artist and fashion photographer known for his provocative images. From 1955, Bourdin worked mostly with Vogue, plus other publications including Harper's Bazaar. He shot ad campaigns for Chanel, Charles Jourdan, Pentax and Bloomingdale's. His work is collected by important institutions including Tate in London, MoMA, San Francisco Museum of Modern Art and Getty Museum. The first retrospective exhibition of his work was held at the Victoria & Albert Museum in London in 2003, and then toured the National Gallery of Victoria in Melbourne, Australia, and the Galerie nationale du Jeu de Paume in Paris. The Tate is permanently exhibiting a part of its collection (one of the largest) with works made between 1950 and 1955. He's considered as one of the best known photographers of fashion and advertising of the second half of the 20th century. He set the stage for a new kind of fashion photography. "While conventional fashion images make beauty and clothing their central elements, Bourdin's photographs offer a radical alternative."

Guy Bourdin was among the first fashion photographers to introduce fascinating narratives, dramatic effects using intense color saturation, hyper-realism and cropped compositions establishing the idea that the product is secondary to the image. His contemporaries in the 1970s sexually suggestive surreal fashion genre included Helmut Newton and Deborah Turberville. Bourdin's photographs are often richly sensual but also rely heavily on provocation and ability to shock. Bourdin created a whole new visual vocabulary with which to associate haute-couture. The narratives were strange and mysterious, inspired by literature, cinema and art history. Bourdin was greatly influenced by such contemporaries as his mentor Man Ray, the photographer Edward Weston, surrealist painters Magritte and Balthus, and Spanish surrealist filmmaker Luis Buñuel. An extremely shy and private individual, Bordin shunned public attention, books, awards and exhibits, so his work only appeared in magazines during his lifetime, but his influence was extensive.


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MSArts US (US)
Seller's Inventory #
Sigh and Whispers… Bloom
Guy Bourdin (Photographer)
Guy Bourdin
Book condition
Bloomingdale's NY, NY
Place of Publication
New York, NY
Date Published
Lingerie, Fashion Photography, collectable, fashion catalog, rare photo booklet,

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14 day return policy if an item purchased does not arrive as described, with full refund to your original payment method, including original shipping fees for up to 14 days after delivery. Please note: Given the nature of used / vintage books, some being more than 100 years old, these are rarely in mint condition like brand new books. Any flaws, wear, condition or damage will be noted as accurately as possible in the book descriptions and /or photos in the listing. We cannot offer refunds for buyer's remorse. Any item you return must be in the same condition and original packaging you received it in.

About the Seller


Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers. member since 2019
Jersey City, New Jersey
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About MSArts

I'm an independent book collector of vintage books and magazines, antiquarian illustrated children's books, plus fine books on fashion, art, design, photography, dance, and esoteric topics. I'm new to the Biblio platform and online book-selling, so it may take some time before my inventory are all listed and my store establishes a customer history with reviews and ratings. As of this writing my inventory are all preowned, vintage or antique, mostly out-of-print titles, some are rare and quite collectable. Book conditions will be accurately described with supporting photos.


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