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Integrated Advertising, Promotion, and Marketing Communications

By Baack, Kenneth E Clow; Donald E




For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.


Available copies: Integrated Advertising, Promotion, and Marketing Communications By Baack, Kenneth E Clow; Donald E


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image of Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133126242 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $635.27


image of Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133866335 . New. 2013.

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Price: $406.99


image of Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133866335 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $377.90


image of Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. PAPERBACK. 0132538962 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $273.05


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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Baack, Donald E.; Clow, Kenneth E

Pearson, 2015-01-06. Paperback. Used:Good.

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Price: $251.99


image of Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133866335 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $188.18


Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0134484134 Great used condition. Tape on front or back cover, otherwise in great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good.

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Price: $177.72


image of Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)

Clow, Kenneth E.; Baack, Donald E

Prentice Hall, 2015-01-06. Paperback. Good.

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Price: $143.95


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Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Kenneth E. Clow, Donald E. Baack

Prentice Hall, 2009-01-07. 4. Paperback. Used:Good.

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Price: $142.36


Integrated Advertising Promotion and Marketing Communications

Softcover. New. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $142.25


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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133866335 Instructor edition. Your book ships within 24 hours or next business day. . New.

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Price: $140.00


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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133866335 NEW > PLEASE READ >> NEW factory wrapped softcover marked INSTRUCTOR'S REVIEW COPY not for sale. 7th Edition. Same content as student text. DAILY SHIPPING! . Fine.

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Price: $138.95


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Integrated Advertising, Promotion, and Marketing Communications(Instructor's Ed)

Kenneth E. Clow, Donald E Baack

[ Edition: Seventh ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Prentice Hall Pub Date: 1/6/2015 Binding: Paperback Pages: 476

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Price: $130.87


image of Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133866335 Good condition instructor edition textbook. . Good.

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Price: $122.75


Integrated Advertising Promotion and Marketing Communications

Softcover. New. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $109.44


Integrated Advertising Promotion and Marketing Communications (8th Global Edition)

Softcover. New. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $105.48


Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

Clow, Kenneth E.; Baack, Donald E

Pearson, 2017-01-14. Paperback. Good. ***NOTE: This book says RENTAL EDITION, but is for sale and is yours to keep!!*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

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Price: $100.73


Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

Kenneth E. Clow, Donald E. Baack

Pearson. 8. Good. Good. International edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

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Price: $100.71


image of Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Kenneth E. Clow, Donald E. Baack

Prentice Hall, 2011-01-06. 5. Paperback. Used:Good.

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Price: $99.38


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Integrated Advertising, Promotion and Marketing Communications

Kenneth E. Clow, Donald E. Baack

Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $99.05


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Integrated Advertising, Promotion and Marketing Communications

Kenneth E. Clow, Donald E. Baack

Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $99.05


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Integrated Advertising, Promotion and Marketing Communications

Kenneth E. Clow, Donald E. Baack

Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ] [ Torn pages: YES ]

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Price: $99.05


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Integrated Advertising, Promotion and Marketing Communications

Kenneth E. Clow, Donald E. Baack

Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $99.05


image of Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133126242 PLEASE READ > New wrapped softcover book marked INSTRUCTOR'S REVIEW COPY-NOT FOR SALE. DAILY SHIPPING! . Fine.

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Price: $98.95


Integrated Advertising Promotion and Marketing Communications

Softcover. New. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $93.32


Integrated Advertising, Promotion, and Marketing Communications 8e by Kenneth E. Clow US ISBN 9780134484136

Softcover. New. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $88.00


Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Clow, Kenneth E.; Baack, Donald E

Pearson, 2015-01-06. Softcover. Like New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides validphone number with your order for easy delivery.

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Price: $81.00


Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Clow, Kenneth E.; Baack, Donald E.

Pearson Education Dorling Kindersley. PAPERBACK. 1292093633 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. . New.

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Price: $80.74


Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

Clow, Kenneth E.; Baack, Donald E

Pearson, 2017-01-14. Softcover. New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery.

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Price: $79.00


Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. PAPERBACK. 0132382091 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. . New.

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Price: $70.00


Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Clow, Kenneth E.; Baack, Donald E

Prentice Hall, 2013-02-14. Softcover. New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery.

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Price: $60.00


image of Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Clow, Kenneth E.; Baack, Donald E.

Pearson. PAPERBACK. 0133126242 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $53.66


image of Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. PAPERBACK. 0132538962 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $49.92


image of Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)

Clow, Kenneth E., Baack, Donald E

Prentice Hall. Used - Good.

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Price: $49.41


Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Clow, Kenneth E.; Baack, Donald E

Prentice Hall. 6th. Paperback. New . <p>brand newInternational Edition Softcover Ship by Fedex/DHL global express service to US/Canada within 3-5 business days4-6 business days for shipping to worldwide We can't ship to Po Box,APO and FPO addressSoftCover written in English, Different ISBN and Cover Image from US Edition ; Sometimes, the title is different than with US Edition, and the exercises and homework problem are in different orders, Content and Chapters may be will different than US Edition,Some books may show some sales disclaimer word such as Not for Sale or Restricted in US on the cover page</p>

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Price: $48.00


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Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow, Donald E. Baack

New. New book. 100% guaranteed. 051819

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Price: $43.64


image of Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. PAPERBACK. 0132538962 Book is NEW. No writing or highlighting in the interior! Great copy! Ships quickly! 100% of the book sales go towards furthering the International Book Project's mission of promoting literacy in the developing world. . Good.

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Price: $42.00


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Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. Hardcover. 0130175781 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-) . New.

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Price: $35.91


image of Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. PAPERBACK. 0136079423 Instructor's Edition; Like New and in great condition with no missing or damaged pages. We ship daily except on Sundays. Need it urgently? Upgrade to Expedited. In Stock. . Fine.

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Price: $30.99


Integrated Advertising, Promotion and Marketing Communications (Sixth Edition)

Donald E. Baack,Kenneth E. Clow

Pearson Education, 2014. 5th or later edition. Softcover. New. Features Integrated Campaigns in Action Increased Emphasis on Social Media Interviews with Advertising Professionals Lead-in vignettes International marketing discussions Critical-thinking exercises and discussion questions Integrated learning exercises Creative Corner exercises Cases Contents Part I. The IMC Foundation 1. Integrated Marketing Communications 2. Corporate Image and Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part II. IMC Advertising Tools 5. Advertising Management 6. Advertising Design: Theoretical Frameworks and Types of Appeals 7. Advertising Design: Message Strategies and Executional Frameworks Part III. IMC Media Tools 8. Traditional Media Channels 9. Digital Marketing Part IV. IMC Promotional Tools 10. Database and Direct Response Marketing and Personal Selling 11. Sales Promotions 12. Public Relations and Sponsorship Programs Part V. IMC Ethics, Regulation, and Evaluation 13. Regulations and Ethical Concerns 14. Evaluating an Integrated Marketing Program Printed Pages: 460.

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Price: $30.35


Integrated Advertising, Promotion and Marketing Communications (Sixth Edition)

Donald E. Baack,Kenneth E. Clow

Pearson Education, 2014. 5th or later edition. Softcover. New. Features Integrated Campaigns in Action Increased Emphasis on Social Media Interviews with Advertising Professionals Lead-in vignettes International marketing discussions Critical-thinking exercises and discussion questions Integrated learning exercises Creative Corner exercises Cases Contents Part I. The IMC Foundation 1. Integrated Marketing Communications 2. Corporate Image and Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part II. IMC Advertising Tools 5. Advertising Management 6. Advertising Design: Theoretical Frameworks and Types of Appeals 7. Advertising Design: Message Strategies and Executional Frameworks Part III. IMC Media Tools 8. Traditional Media Channels 9. Digital Marketing Part IV. IMC Promotional Tools 10. Database and Direct Response Marketing and Personal Selling 11. Sales Promotions 12. Public Relations and Sponsorship Programs Part V. IMC Ethics, Regulation, and Evaluation 13. Regulations and Ethical Concerns 14. Evaluating an Integrated Marketing Program Printed Pages: 460. NA

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Price: $30.35


Integrated Advertising, Promotion and Marketing Communications (Sixth Edition)

Donald E. Baack,Kenneth E. Clow

Pearson Education, 2014. 5th or later edition. Softcover. New. Features Integrated Campaigns in Action Increased Emphasis on Social Media Interviews with Advertising Professionals Lead-in vignettes International marketing discussions Critical-thinking exercises and discussion questions Integrated learning exercises Creative Corner exercises Cases Contents Part I. The IMC Foundation 1. Integrated Marketing Communications 2. Corporate Image and Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part II. IMC Advertising Tools 5. Advertising Management 6. Advertising Design: Theoretical Frameworks and Types of Appeals 7. Advertising Design: Message Strategies and Executional Frameworks Part III. IMC Media Tools 8. Traditional Media Channels 9. Digital Marketing Part IV. IMC Promotional Tools 10. Database and Direct Response Marketing and Personal Selling 11. Sales Promotions 12. Public Relations and Sponsorship Programs Part V. IMC Ethics, Regulation, and Evaluation 13. Regulations and Ethical Concerns 14. Evaluating an Integrated Marketing Program Printed Pages: 460.

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Price: $30.35


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Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow, Donald E. Baack

Prentice Hall, 2002-01-15. Edition Unstated. Hardcover. Used:Good.

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Price: $26.86


Integrated Advertising, Promotion and Marketing Communications (Fourth Edition)

Donald E. Baack, Kenneth E. Clow

Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400.

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Price: $24.38


Integrated Advertising, Promotion and Marketing Communications (Fourth Edition)

Donald E. Baack,Kenneth E. Clow

Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400. NA

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Price: $24.38


Integrated Advertising, Promotion and Marketing Communications (Fourth Edition)

Donald E. Baack,Kenneth E. Clow

Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400.

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Price: $24.38


image of Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Kenneth E. Clow; Donald E. Baack

Prentice Hall, 2011-01-06. Paperback. Good.

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Price: $21.95


image of Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Kenneth E. Clow; Donald E. Baack

Prentice Hall, 2009-01-07. Paperback. Good.

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Price: $21.95


image of Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Clow, Kenneth E.; Baack, Donald E

Prentice Hall, 2013-02-14. Paperback. Good.

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Price: $20.95


image of Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.; Baack, Donald E.

Prentice Hall. Hardcover. 0130175781 Ships from Tennessee, usually the same or next day. . New. 2002.

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Price: $20.57