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Managing Brand Equity

By Aaker, David A




Available copies: Managing Brand Equity By Aaker, David A


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Managing Brand Equity

Aaker, David A.

Simon & Schuster, 1991. Hardcover. New. Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorlySKU: MM-20012499; EAN: 9780029001011

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$100.20

image of Managing Brand Equity: Capitalizing on the Value of a Brand Name

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Aaker, David A

New York: Free Press, 1991. New York: Free Press, 1991. Reprint. SIGNED BY AUTHOR inside front board. 8vo. Hard cover binding, 299 pp. New in new dust jacket, protected with an archival-quality mylar cover.. Signed by Author. Reprint. Hard Cover. New/New. 8vo.

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$45.00

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Managing Brand Equity

Aaker, David A.

Free Press. Hardcover. 0029001013 Special order direct from the distributor . New.

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$39.38

image of Managing Brand Equity

Managing Brand Equity

David A. Aaker

Free Press. Hardcover. New. NEW BOOK

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$36.09

image of MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

Aaker, David A

Riverside, NJ: Simon & Schuster, 1991. Hardcover. As New/As New. Type: Book In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated.

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$31.50

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Managing Brand Equity

Aaker, David A.

New York: Free Press. Hardcover. 0029001013 pp xiii, 299 . Fine. 1991. 1st Edition.

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$30.75

image of Managing Brand Equity

Managing Brand Equity

David A. Aaker

Free Press, 1991-09-09. Hardcover. Used:Good.

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$24.76

image of Managing Brand Equity : Capitalizing on the Value of a Brand Name

Managing Brand Equity : Capitalizing on the Value of a Brand Name

Aaker, David A

New York, New York, U.S.A.: The Free Press, 1991 As New/Very Good, Hardback/Dust Jacket, tight/unbroken as unread . Hard Cover. Very Good/Very Good.

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$18.00

image of MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name

MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name

Aaker, David A.

New York: The Free Press (1991), 299pp, illus., black cloth, owner's stamp to eps, bottom corners lightly bumped, slight edgewear to dj.. Cloth. Very Good/Very Good.

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$17.00

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Managing Brand Equity

Aaker, David A.

Free Press. Hardcover. 0029001013 Ships promptly. . New.

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$15.68

image of Managing Brand Equity

Managing Brand Equity

Aaker, David A

Free Press. Used - Acceptable. Acceptable condition. Book like new. No dust jacket.

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$5.75

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Managing Brand Equity

Aaker, David A

Free Press. Used - Good. purchase supports More Tha n Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

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$1.00