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Marketing Management

By Philip Kotler, Kevin Lane Keller





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Marketing Management

Philip Kotler; Kevin Lane Keller

Pearson Education, 2014. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $140.50


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Marketing Management

Kevin Lane Keller Philip Kotler

Pearson Education . softcover. New. pp. 832 15th Edition

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Price: $94.09


Marketing Management, Global Edition

Philip Kotler,Kevin Lane Keller,Dr Philip Kotler,Kevin Lane Keller,

Pearson Education Limited. PAPERBACK. 1292092629 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. . New.

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Price: $93.99


Marketing Management: Custom Edition for West Chester University

Philip Kotler; Kevin Lane Keller

Pearson, 2012-01-01. 14th. Paperback. Acceptable. All books ship SAME or NEXT business day!! 2nd Day Shipping Available! Great buy on a reading copy with significant cosmetic wear to covers, pages, and binding. The book has some water damage. Still usable. Book may suffer some shelf wear, may include notes and highlighting. May NOT include supplemental materials, cds, codes, etc. Contact us with Questions!!

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Price: $79.68


Marketing Management (Fifteenth Edition)

Kevin Lane Keller,Philip Kotler

Pearson Education, 2015. 5th or later edition. Softcover. New. 20 x 25 cm. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today`s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today`s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Table of Content Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 3 Creating Long-Term Loyalty Relationships Part 2 Capturing Marketing Insights Chapter 4 Collecting Information and Forecasting Demand Chapter 5 Conducting Marketing Research Part 3 Connecting with Customers Chapter 6 Analyzing Consumer Markets Chapter 7 Analyzing Business Markets Chapter 8 Tapping into Global Markets Part 4 Building Strong Brands Chapter 9 Identifying Market Segments and Targets Chapter 10 Crafting the Brand Positioning Chapter 11 Creating Brand Equity Chapter 12 Addressing Competition and Driving Growth Part 5 Creating Value Chapter 13 Setting Product Strategy Chapter 14 Designing and Managing Services Chapter 15 Introducing New Market Offerings Chapter 16 Developing Pricing Strategies and Programs Part 6 Communicating Value Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile Chapter 20 Managing Personal Communications: Direct and Database Marketing and Personal Selling Part 7 Delivering Value Chapter 21 Designing and Managing Integrated Marketing Channels Chapter 22 Managing Retailing, Wholesaling, and Logistics Part 8 Conducting Marketing Responsibly for Long-Term Success Chapter 23 Managing a Holistic Marketing Organization for the Long Run Appendix: Sonic Marketing Plan and Exercises Endnotes Glossary Printed Pages: 870.

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Price: $61.13


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Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall. Hardcover. 0131457578 New Condition. . New.

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Price: $59.99


Marketing Management (Fifteenth Edition)

Kevin Lane Keller,Philip Kotler

Pearson Education, 2015. 5th or later edition. Softcover. New. 20x25 cm. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today`s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today`s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Table of Content Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 3 Creating Long-Term Loyalty Relationships Part 2 Capturing Marketing Insights Chapter 4 Collecting Information and Forecasting Demand Chapter 5 Conducting Marketing Research Part 3 Connecting with Customers Chapter 6 Analyzing Consumer Markets Chapter 7 Analyzing Business Markets Chapter 8 Tapping into Global Markets Part 4 Building Strong Brands Chapter 9 Identifying Market Segments and Targets Chapter 10 Crafting the Brand Positioning Chapter 11 Creating Brand Equity Chapter 12 Addressing Competition and Driving Growth Part 5 Creating Value Chapter 13 Setting Product Strategy Chapter 14 Designing and Managing Services Chapter 15 Introducing New Market Offerings Chapter 16 Developing Pricing Strategies and Programs Part 6 Communicating Value Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile Chapter 20 Managing Personal Communications: Direct and Database Marketing and Personal Selling Part 7 Delivering Value Chapter 21 Designing and Managing Integrated Marketing Channels Chapter 22 Managing Retailing, Wholesaling, and Logistics Part 8 Conducting Marketing Responsibly for Long-Term Success Chapter 23 Managing a Holistic Marketing Organization for the Long Run Appendix: Sonic Marketing Plan and Exercises Endnotes Glossary Printed Pages: 870. NA

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Price: $52.58


Marketing Management

Philip Kotler; Kevin Lane Keller

Pearson Learning Solutions, 2007-04-14. Hardcover. Good.

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Price: $43.99


Marketing Management (International Edition)

Philip Kotler Kevin Lane Keller

Pearson International, 2005. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.

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Price: $41.44


Marketing Management (Fifteenth Edition)

Kevin Lane Keller,Philip Kotler

Pearson Education, 2015. 5th or later edition. Softcover. New. 20 x 25 cm. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today`s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today`s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Table of Content Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 3 Creating Long-Term Loyalty Relationships Part 2 Capturing Marketing Insights Chapter 4 Collecting Information and Forecasting Demand Chapter 5 Conducting Marketing Research Part 3 Connecting with Customers Chapter 6 Analyzing Consumer Markets Chapter 7 Analyzing Business Markets Chapter 8 Tapping into Global Markets Part 4 Building Strong Brands Chapter 9 Identifying Market Segments and Targets Chapter 10 Crafting the Brand Positioning Chapter 11 Creating Brand Equity Chapter 12 Addressing Competition and Driving Growth Part 5 Creating Value Chapter 13 Setting Product Strategy Chapter 14 Designing and Managing Services Chapter 15 Introducing New Market Offerings Chapter 16 Developing Pricing Strategies and Programs Part 6 Communicating Value Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile Chapter 20 Managing Personal Communications: Direct and Database Marketing and Personal Selling Part 7 Delivering Value Chapter 21 Designing and Managing Integrated Marketing Channels Chapter 22 Managing Retailing, Wholesaling, and Logistics Part 8 Conducting Marketing Responsibly for Long-Term Success Chapter 23 Managing a Holistic Marketing Organization for the Long Run Appendix: Sonic Marketing Plan and Exercises Endnotes Glossary Printed Pages: 870.

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Price: $40.75


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Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall. Hardcover. 0131457578 Like New Condition. . Fine.

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Price: $39.99


Marketing Management

Kevin Lane Keller, Philip Kotler

Prentice Hall. Used - Good. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Price: $38.98


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Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller

Prentice Hall, 2006-01-01. 12. Hardcover. Used:Good.

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Price: $37.11


Marketing Management (Fifteenth Edition)

Kevin Lane Keller,Philip Kotler

Pearson Education, 2015. 5th or later edition. Softcover. New. 20x25 cm. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today`s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today`s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Table of Content Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 3 Creating Long-Term Loyalty Relationships Part 2 Capturing Marketing Insights Chapter 4 Collecting Information and Forecasting Demand Chapter 5 Conducting Marketing Research Part 3 Connecting with Customers Chapter 6 Analyzing Consumer Markets Chapter 7 Analyzing Business Markets Chapter 8 Tapping into Global Markets Part 4 Building Strong Brands Chapter 9 Identifying Market Segments and Targets Chapter 10 Crafting the Brand Positioning Chapter 11 Creating Brand Equity Chapter 12 Addressing Competition and Driving Growth Part 5 Creating Value Chapter 13 Setting Product Strategy Chapter 14 Designing and Managing Services Chapter 15 Introducing New Market Offerings Chapter 16 Developing Pricing Strategies and Programs Part 6 Communicating Value Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile Chapter 20 Managing Personal Communications: Direct and Database Marketing and Personal Selling Part 7 Delivering Value Chapter 21 Designing and Managing Integrated Marketing Channels Chapter 22 Managing Retailing, Wholesaling, and Logistics Part 8 Conducting Marketing Responsibly for Long-Term Success Chapter 23 Managing a Holistic Marketing Organization for the Long Run Appendix: Sonic Marketing Plan and Exercises Endnotes Glossary Printed Pages: 870.

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Price: $33.72


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Marketing Management: 14e Global Edition

Kotler, Philip' Keller, Kevin Lane

Essex: Pearson Education, 2012 The cover is a little worn. 131 pages with coloured photographs.. Fourteenth Edition. Paper Back. Very Good. Size G: 10"-11" Tall (254-279mm).

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Price: AUD $35.00
($25.48)


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Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall, 1/1/2006. Hardcover. Good. Hardback book in good condition, but missing dust jacket if issued one. No CD if issued one.

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Price: $24.98


Marketing Management

Philip Kotler; Kevin Lane Keller

Prentice Hall College Div, 2005-12. Hardcover. Good.

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Price: $24.91


Marketing Management

Philip Kotler, Kevin Lane Keller

Prentice Hall College Div, 2005-12-01. 12. Hardcover. Used:Good.

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Price: $24.91


Marketingmanagement: de essentie

Kotler, Philip, Keller, Kevin Lane

Pearson Benelux. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.

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Price: $24.31


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Marketing Management (14e Edition)

Kotler, Philip; Keller, Kevin Lane

Pearson Education Limited, 2011-04-11. Paperback. Good.

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Price: $21.95


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Marketing Management (12th Edition)

Philip Kotler; Kevin Lane Keller

Prentice Hall, 2006-01-01. Hardcover. Good.

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Price: $19.95


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Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller

Very Good. Used book in very good condition. Some cover wear, may contain a few marks. Ex-library with the usual stamps. 100% guaranteed. 032019

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Price: $15.62


image of Marketing Management (12th Edition) (Marketing Management)

Marketing Management (12th Edition) (Marketing Management)

Philip Kotler; Kevin Lane Keller

Prentice Hall, 2006. hardcover 12 E textbook. Hardcover. Fair. this is a very heavy half textbook measuring 3.755 11.25" x 1" 38 . It is very heavy it has a dark black cover with gold lettering there is no dust cover it has few used stickers on the back and on the spine itself there is a little bit of a swale to the book the binding is intact however there is wearing and some quarter-inch to half-inch tears at the bottom and top new spine there is also some rounding and wearing through at the corners of the book at the top and the bottom section in better shape than it sounds the interior of the book is clean/no ink marks highlighting.while the book is not new, it is usable and who wants to spend $30-$50 for new ones.....thrift shop, my books are priced so after everyone else gets theirs, I make it least a small profit to cover my time, and costs and efforts. Sometimes an amazingly small profit... This would be Shipped Media mail via USPS I like shipping to P.O. boxes or APO, since we use the United States Post to fulfill your order, keeping it all in the Postal Family......, it comes from the Los Angeles Area at whatever PO is closest to my errands or my life that day since I carefully pack your book then have to hop on the Vespa and visit the PO to have it placed in our mail system... Your purchase helps a middle aged college girl buy more books and the occasional pedicure. .. a dental visit or two .In addition, I need to downsize my personal library built over the years. questions contact me before purchasing with the phone number I will return a phone call.and answer any questions you have as long as I'm in for my computer and I have the book at hand.

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Price: $15.00


Marketing Management

Philip Kotler, Kevin Lane Keller

[ Edition: Custom ]. Excellent Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Pearson Custom Solutions Pub Date: 8/6/2014 Binding: Loose-Leaf Pages: 814

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Price: $10.37


Marketing Management (International Edition)

Philip Kotler Kevin Lane Keller

Prentice-Hall, 2009. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $9.77


Marketing Management

Philip Kotler, Kevin Lane Keller

Pearson Custom Publishing, 2009. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.

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Price: $8.99


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Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Good. Good condition. Highlighting inside. 12th edition.

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Price: $7.92


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Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Very Good. Very Good condition. 12th edition.

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Price: $7.92


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Marketing Management (12th Edition)

Philip Kotler; Kevin Lane Keller

Prentice Hall, 2006-01-01. Hardcover. Good. Excellent customer service. Prompt Customer Service.

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Price: $7.49


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Marketing Management

Philip Kotler; Kevin Lane Keller

Pearson Education Canada, 2011. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $6.68


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Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Price: $6.47


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Marketing Management

Philip Kotler, Kevin Lane Keller

Prentice Hall of India, 01/01/2006. Hardcover. Used; Good.

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Price: £ 4.03
($5.44)


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Marketing Management

Philip Kotler; Kevin Lane Keller

Prentice Hall PTR, 2005. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

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Price: $5.17


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Marketing Management

Philip Kotler; Kevin Lane Keller

Prentice Hall PTR, 2005. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $5.17


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Philip Kotler; Kevin Lane Keller

Prentice Hall, 2006. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $5.17


image of Marketing Management

Marketing Management

Philip Kotler; Kevin Lane Keller

Prentice Hall PTR, 2005. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $5.17


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall. Hardcover. 0131457578 FAST SHIPPING!! No CD Included. Access code may be previously used. Heavy wear, wrinkling, creasing or tears on cover and spine. Heavy writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Book may have additional damage or defects not listed above. . Fair.

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Price: $4.99


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall. Hardcover. 0131457578 No CD Included. Access code may be previously used. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. . Good.

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Price: $4.99


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Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Good. Slight wear on cover. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

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Price: £ 3.25
($4.39)


Marketing Management

Kevin Lane Keller, Philip Kotler

Prentice Hall. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.

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Price: $4.13


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Very Good. Ships from the UK. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.

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Price: $4.11


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Good. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.

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Price: $4.11


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall. Hardcover. 0131457578 Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Good. 2006-01-01.

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Price: $3.50


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Marketing Management

Philip Kotler, Kevin Lane Keller

[ Edition: twelfth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Prentice Hall Pub Date: 3/1/2005 Binding: Hardcover Pages: 816

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Price: $3.12


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Marketing Management

Philip Kotler, Kevin Lane Keller

[ Edition: twelfth ]. Poor Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Broken Seams: YES ] Publisher: Prentice Hall Pub Date: 3/1/2005 Binding: Hardcover Pages: 816

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Price: $3.12


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip, Keller, Kevin Lane

Prentice Hall. Used - Good. Good condition. Writing inside. 12th edition.

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Price: $2.99


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Marketing Management

Philip Kotler, Kevin Lane Keller

[ Edition: twelfth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Prentice Hall Pub Date: 1/1/2006 Binding: Paperback Pages: 751

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Price: $2.77


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Kotler, Philip; Keller, Kevin Lane

Prentice Hall. Hardcover. 0131457578 Very Good Condition. Has some wear. Five star seller - Buy with confidence! . Very Good.

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Price: $2.39


image of Marketing Management (12th Edition)

Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller

Prentice Hall. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.

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Price: $1.00