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Ogilvy On Advertising

By Ogilvy, David




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Ogilvy On Advertising.

Ogilvy, David

New York: Crown Publishers, 1983. First edition of one of the most important works on advertising ever published. Octavo, original cloth, illustrated. Signed by David Ogilvy on the front free endpaper. Fine in a near fine dust jacket. Jacket design by James K. Davis. Rare signed by the legendary advertising innovator. In this book Ogilvy excoriates exhibitionists and entertainers who regard advertising as an art form. "When I write an advertisement, I don't want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product". Advertising Age says, "David Ogilvy stands alone as creative king of the advertising world."

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Price: $2,000.00


Manners and Customs of Mankind: Their Origins and their Observance Throughout the World Today, 3 Vols

J.A. Hammerton

Sundeep Prakashan, 1992. First edition. Hardcover. New. 23 x 29 cm. The present multivolume set (in 3 Volumes) which has been profusely illustrated contains more than 1800 illustrations is a monumental work on the manners and customs of mankind, their origins and their observance throughout the world today. Precisely speaking this multivolume set deals with wide range of topics on the above subjects, has been authored splendidly by J.A. Hammerton who needs non -introduction. These volumes give a broad survey of fascinating topics like the surviving customs of springtide, popular customs of Eastertide, midsummer beliefs and practices; racial manners and etiquette discusses the table manners primitive and polished, the tattooting and its significance; the life of the sexes speaks of the sexual life of the savages, the veil and its significance, initiation and other ceremonies of puberty, the separation of the sexes; courtship and marriage throws light on the weddings without the bride, the various forms of marriage, widowhood among the civilized and savage; the dance tells about the animal dances of the East, the devil and other spirit dances, the golden ballet of the east; medicine, magic and taboo gives a succint description of driving out devils of disease, magic in love and war, modern survivals of witchcraft; death and burial customs gives a wide range of information on the ceremonial use of effigies, graves and their decoration Red Indian burial customs, exposing the dead; Christian religious customs depicts strange sacrificial rites, the pilgrimage in Christendom, monasticism in the Christian church; customs of other religion discusses hermits, fakirs and ascetics of today, ancestor worship and the cult of the dead, pilgrimage of the east, the worship of theSerpent) the rites of circumcisiol popular beliefs and superstitions throw light on the mascot or luck bringei beliefs and superstitions of the sea tree and stone beliefs and customs outwitting the forces of evil; curiositie of custom vividly describes man`s us of animals, modern slavery and serf dom, military and naval customs at the seat of justice, punishment amon savage and the civilized, dwellers ii caves and cliffs, etc. In the general index detailec reference to the chapters and illustra- tions is given. Illustrations are indicated by the use of italic type for the page references. A separate index classified under the main groups of customs described in the various chapters of this work is given under the classified index. This profusely illustrated multi-volume set will be of great value to the readers all over the world. The present multivoulme set gives a survey of : 1. The Times and Seasons 2. Racial Mannes and Customs 3. Courtship and Marriage 4. The Life of Sexes 5. The Dance 6. Medicine 7. Magic and Taboo 8. Death and Burial Customs 9. Christian Religious Customs 10. Customs of other religions 11. Popular Belief and Superstitions 12. Curiosities of Customs Vol. I 1. Times and Seasons 2. Racial Manners and Etiquette 3. The Life of the Sexes 4. Courtship and Marriage 5. The Dance 6. Medicine, Magic and Taboo 7. Amusement, Sport and the Chase 8. Death and Burial Customs 9. Christian Religious Customs 10. Customs of Other Religions 11. Popular Beliefs and Superstitions 12. Curiosities of Custom Vol. II 1. Times and Seasons 2. Racial Manners and Etiquette 3. The Life of the Sexes 4. Courtship and Marriage 5. The Dance 6. Medicine, Magic and Taboo 7. Amusement, Sport and the Chase 8. Death and Burial Customs 9. Christian Religious Customs 10. Customs of Other Religions 11. Popular Beliefs and Superstitions 12. Curiosities of Custom Vol. III 1. Times and Seasons 2. Racial Manners and Etiquette 3. Courtship and Marriage 4. The Dance 5. Medicine, Magic and Taboo 6. Amusement, Sport and the Chase 7. Death and Burial Customs 8. Christian Religious Printed Pages: 1374.

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Price: $337.50


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Ogilvy on Advertising

David Ogilvy

1983-05-05. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $302.78


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Ogilvy on Advertising

David Ogilvy

2007-07-03. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $179.04


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OGILVY ON ADVERTISING

OGILVY DAVID

VINTAGE. New. 9.79 x 7.55 cm.

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Price: $136.50


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Ogilvy on Advertising

David Ogilvy

1985-08-09. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $114.22


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OGILVY ON ADVERTISING.

Ogilvy, David

Crown:, 1983. The first American edition is stated, 224 pages, illustrated in color and b&w. "This book reveal everything Ogilvy has learned about which advertising techniques sell and which don't sell. It is illustrated with 185 advertisements and TV commericals from all over the world- including the Communist world." FINE HARDCOVER, FINE- DUST JACKET.. Hard Cover. Fine/Fine-. 4to - over 9¾" - 12" tall.

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Price: $100.00


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Ogilvy on Advertising

David Ogilvy

2007-07-03. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $96.08


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OGILVY ON ADVERTISING

OGILVY DAVID

VINTAGE. New. 9.79 x 7.55 cm.

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Price: $91.00


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Ogilvy on Advertising

David Ogilvy

Prion Books Ltd, 2007-03-05. Paperback. Good.

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Price: $57.14


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Ogilvy on Advertising

David Ogilvy

Prion Books Ltd, 2007-03-05. Paperback. Used:Good.

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Price: $55.32


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Ogilvy on Advertising

David Ogilvy

1985-08-09. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $46.99


Ogilvy on Advertising

David Ogilvy

New York: Crown, 1983. 1st Am Ed.. Hardcover. VG+++/dj VG+++ not price-clipped. Yellow cloth with gilt lettering on spine & lower cover. Very good, clean, tight, solid, unmarked. 10 x 7 5/8

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Price: $45.00


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Ogilvy on Advertising

Ogilvy, David

EB: Crown Publishers. Good in Very Good dust jacket. 1983. First Edition; First Printing. Hardcover. Hardcover. Large 8vo. Crown Publishers. 1983. 224 pages. Illustrated with color and black and white plates. First Edition/First Printing. DJ has light shelf-wear present to the DJ extremities. No ownership marks present. Text has some notes and underlining present to the text, binding tight and solid, boards very lightly rubbed and worn. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." E-05; 9.9 X 7.6 X 1.1 inches; 224 pages .

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Price: $39.95


Ogilvy On Advertising

Ogilvy, David

Crown; 1st American ed Edition, 2000. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

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Price: $39.60


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Ogilvy On Advertising

Ogilvy, David

Crown; 1st American ed Edition, 2000. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $39.60


Ogilvy On Advertising

Ogilvy, David

Crown; 1st American ed Edition, 2000. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $39.60


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Ogilvy on Advertising

David Ogilvy

Crown, 1983-10-29. Hardcover. Good.

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Price: $34.60


RECORD OF THE LISTENER Selections of Chinese Supernatural Stories

ATTRIBUTED TO HONG MAI (1123-1202)

CHINA: LONG RIVER PRESS, 2012. CLEAN COPY.. 1ST. PAPERBACK. FINE.

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Price: $29.50


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Ogilvy on Advertising

David Ogilvy

Good . Has highlighting, Pages separating from spine

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Price: $28.95


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Ogilvy on Advertising

Ogilvy, David

Vintage. PAPERBACK. 039472903X Special order direct from the distributor . New.

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Price: $28.00


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Ogilvy on Advertising

David Ogilvy

Vintage, 1985-03-12. 1st Vintage Books ed. Paperback. Used:Good.

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Price: $26.96


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Ogilvy On Advertising

David Ogilvy

John Wiley & Sons, Toronto, 1983. First thus. Softcover. Very Good Condition/No Dust Jacket. This is the first Canadian edition. Size: Quarto. 224 pp. Text is free of previous owner's markings. Binding is tight, covers and spine fully intact. No foxing in this copy. All edges clean, neat and free of foxing . General shelfwear to covers edges and corners. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Britain/UK; Modern; #72385; Pictures of this item not already displayed here available upon request. Inventory No: 41036. .

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Price: $23.75


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Ogilvy On Advertising

David Oglivy

John Wiley & Sons, Toronto, 1983. First Edition. Hardcover. Very Good Condition/Very Good. Illustrator: photos. Size: Large Book - between A4 and A3. 224 pp. Text is free of previous owner's markings. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust jacket is intact and in very good condition, but has light general shelfwear. Dust Jacket un-clipped. All edges clean, neat and free of foxing . Light general shelf wear to covers. Illustrator: photos. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; United States; 1980s; #67173; Art & Design. ISBN/EAN: 9780471798194. Pictures of this item not already displayed here available upon request. Inventory No: AC021068I. . 9780471798194

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Price: $21.38


Ogilvy on Advertising

Ogilvy, David

Imprint unknown. Hardcover. 0856135259 . Very Good.

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Price: £15.00
($18.89)


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Ogilvy on Advertising

Ogilvy, David

Prion Books Ltd. Very Good. 2001. Soft Cover. 1853751960 . Tight, clean and crisp. A hint of light reading wear to wraps with slightly wavy pages, otherwise better than Very Good. No inscriptions. No remainder mark. Not ex-library. An excellent copy. ; 8vo; 224 pages .

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Price: $20.00


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Ogilvy on Advertising

Ogilvy, David

Vintage. Good with no dust jacket. 1985. Paperback. 039472903X . 9.7 X 7.4 X 0.7 inches; 224 pages .

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Price: $19.00


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Ogilvy on Advertising

Ogilvy, David

Hardback. Very Good.

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Price: £14.99
($18.88)


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Ogilvy on Advertising

Ogilvy, David

Hardback. Good.

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Price: £14.99
($18.88)


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OGILVY ON ADVERTISING

OGILVY, David

London: Prion Books, 1998. (UK) Later printing. No markings, atouch of rubbing to thehead of spine,otherwise about Fine. Glossy wraps, 224pp. Colour and B&W photos from ad campaigns: Hathaway shirts, Commander Whitehead for Schweppes, Rolls-Royce, etc. (2.0 JM FO 9/1. Paperback. Near Fine. 4to - over 9¾" - 12" tall.

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Price: $17.99


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Ogilvy on Advertising

Ogilvy, David

New York, New York, U.S.A.: Vintage Books, 1987 first edition/first printing book is tight with no markings, minor soiling to page edges, wraps have some rubbing and soiling along with some curling at corners . First Edition. Trade Paperback. Very Good/No Jacket. 8vo - over 7¾" - 9¾" tall.

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Price: $20.00


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Ogilvy on Advertising

Ogilvy, David

Vintage, 1985. Paperback in good condition.. Paperback. Good.

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Price: $15.00


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OGILVY ON ADVERTISING

Ogilvy, David

NY: Vintage Books. Fine. 1985. First Edition Thus. Paperback. 039472903X; Paper Covers. This is a large book and is not eligible for Priority, Air or International under standard fees. Binding and contents are almost like new. ; First Printing of the First Vintage Books Edition. 7-1/4" x 9-3/4", 224pp. . Index. BUSINESS. Reveals everything Ogilvy has learned about which advertising techniques sell and which don't sell. Illustrated with 185 advertisements and TV commercials from all over the world in color and b/w . Superbly written and splendidly controversial, the book is as witty and outspoken as the man who wrote it. It will make profitable reading for everyone whose job is to sell a product, a corporation, or a policy. This is THE classic text on advertising. Frontispiece is a Full-color photo portrait of Ogilvy. .

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Price: $15.00


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Ogilvy on Advertising

David Ogilvy

Vintage, 1985-03-12. Paperback. Good.

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Price: $14.85


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OGILVY ON ADVERTISING

Ogilvy, David

New York, NY: Vintage Books/Random House, 1985. Text/Underlining to pg 149, else bright, clean, As New. Soft cover/VG light wear & faint creasing to lower front corner. An indispensable 12-chapter primer on advertising by British-born David Ogilvy (1911 - 1999), founder of Ogilvy & Mather. Hailed by Time Magazine as "the most sought-after wizard" in the world of advertising, and small wonder ... just close your eyes and conjure up the handsome Baron George Wrangell, sporting an aristocratic eye patch, in the Hathaway shirt; a jolly, bearded Brit Commander Edward Whitehead bringing Schweppes, and "Schweppervesence", to the USA; driving a Rolls-Royce "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and the announcement that "Pablo Casals is coming home to Puerto Rico", a campaign which Ogilvy was most proud. Oh yes, then there was Dove, the only soap which is "... one-quarter moisturizing cream"; with Ogilvy's help and ours, that campaign transformed Dove into America's top selling soap.. Soft Cover. Very Good/None as Issued.

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Price: $14.50


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OGILVY ON ADVERTISING

OGILVY, DAVID

NY: VINTAGE BOOKS, 1985. RE-ISSUE. PAPERBACK. VG.

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Price: $13.50


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Ogilvy on Advertising

Ogilvy, David

New York U. S. A.: Vintage Books. Very Good+ 1985. Softcover. Marfree, lux color Italian print on acidfree matte stock; no names, not marked-in, underscored, clearance or discard. Mails from NYC usually within 12 hours.; 0.58 x 9.7 x 7.4 Inches; 224 pages; The information in this book is priceless, Jan 21, 2002 By Just Bill (Grand Rapids, MI United States) - If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship." Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.And I, without hesitation, urge you to read it as well. "For anyone who uses creativity at work, April 18, 2003 By "songbear" (Ashburn, VA United States) - This is one of those rare books everyone ought to have to read. Like "The Elements of Style," "Writing That Works, and "Profiles in Courage." I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that." .

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Price: $13.50


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Ogilvy on Advertising

David Ogilvy

Gardners Books, 1995 224 pages

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Price: AU$16.50
($10.14)


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Ogilvy on advertising

Ogilvy, David

Pan Books, 1985. Paperback. Good. wraps are shelf rubbed and creased. light foxing and marks. ownership inscriptions. fairly good copy.[S.K]. Our orders are shipped using tracked courier delivery services.

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Price: $9.00


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OGILVY ON ADVERTISING

Ogilvy, David

S. Good.

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Price: $9.00


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Ogilvy on Advertising

David Ogilvy

New York, New York, U.S.A.: Vintage Books, 1985. Later Printing. Paperback. Very Good. Color & b/w Illustrations. 4to - over 9¾" - 12" Tall.

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Price: $7.40


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Ogilvy on Advertising

Ogilvy, David

Vintage. Paperback. 039472903X Study related wear. Great deal on a study copy! . Fair. 1985-03-12. 1st Vintage Books ed.

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Price: $6.96


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Ogilvy on Advertising

Ogilvy, David

Paperback. Very Good.

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Price: £4.99
($6.28)


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Ogilvy on Advertising

Ogilvy, David

Paperback. Good.

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Price: £4.99
($6.28)


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Ogilvy on Advertising

Ogilvy, David

Paperback. Acceptable.

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Price: £4.99
($6.28)


Ogilvy on Advertising

Ogilvy, David

Macmillan. New edition. Paperback. Used; Good. ] **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depository; items of good condition to over ten million satisfied customers worldwide. We are committed to providing you with reliable and efficient service at all times. 09/09/1983

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Price: £4.84
($6.09)


OGILVY ON ADVERTISING

Ogilvy, David

London: Multimedia Publications, 1985. Second printing. Paperback. Very Good. Superbly written, splendidly controversial and lavishly illustrated, 'Ogilvy on Advertising"" is as witty, irreverant and outrageous as the man who wrote it. Rich reading for everyone involved in the communications industry. Rich reading for the consumer as well. clean;tight;minor chipping to back cover

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Price: £3.50
($4.41)