Selling the Invisible

By Beckwith, Harry

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Books Express
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1999-01-09
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9780752821030
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Wonder Book
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9780446520942
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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1997-07-07
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9780446520942
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Selling the Invisible: A Field Guide to Modern Marketing

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9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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2008-04-09
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9781600241017
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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2008-02-03
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9780446520942
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Selling the Invisible: A Field Guide to Modern Marketing

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1999-01-09
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9780752821030
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Selling the Invisible: A Field Guide to Modern Marketing

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2008-04-09
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9781600241017
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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2003-08-08
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9780446520942
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Selling the Invisible: A Field Guide to Modern Marketing

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2001-02-05
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9781587990663
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SELLING THE INVISIBLE

by BECKWITH HARRY

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SELLING THE INVISIBLE

by BECKWITH HARRY

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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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A - Z Books
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2008
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9781600241017
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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2008
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Selling the Invisible

by HARRY BECKWITH

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BOOK POINT PTE LTD
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Very Good
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Books Express
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2012-06-01
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9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Books Express
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1997-07-07
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9780446520942
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$42.52

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1997-07-07. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Good Old Books
Published
1997
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9780446520942
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Boston, Massachusetts, U.S.A.: Business Plus, 1997. 252 pages, signed and inscribed by the author on the front free end page.. By the Author. First Edition Later Printing . Cloth Backstrip. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Marketing.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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books4U2day
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1997-03-01
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9780446520942
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Business Plus, 1997-03-01. Hardcover. Very Good. books looks nice
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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books4U2day
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1997-03-01
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Like New
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9780446520942
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Business Plus, 1997-03-01. Hardcover. Like New. Unused, in great condition.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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books4U2day
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1997-03-01
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9780446520942
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Business Plus, 1997-03-01. Hardcover. Good. Nice looking book, has minor edge wear.has writing on inside cover pages and through-out book.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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2012-03-20
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Used:Good
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9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Revaluation Books
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2012
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New
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9780446672313
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Grand Central Pub, 2012. Paperback. New. reprint edition. 247 pages. 7.50x5.00x0.75 inches.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Revaluation Books
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2012
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New
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Grand Central Pub, 2012. Paperback. New. reprint edition. 247 pages. 7.50x5.00x0.75 inches.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Russell Books Ltd
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9780446672313
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Grand Central Publishing. New. Special order direct from the distributor
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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ACJBooks
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1997-03-01
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New
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9780446520942
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Business Plus, 1997-03-01. Hardcover. New. 1.0000 in x 7.6000 in x 5.3000 in. This is a hardcover book with a dust jacket.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Voyageur Book Shop
Published
1997
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Very Good/Very Good
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First Edition.
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9780446520942
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$14.00

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New York: Business Plus. Very Good/Very Good. 1997. First Edition.. Hard Cover. 9780446520942 252pp. Size: 8vo - over 7¾" - 9¾" Tall W1 .
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Ergodebooks
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2001-03-01
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9781587990663
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Texere, 2001-03-01. Hardcover. Good.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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First Choice Books
Published
1997
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Fine
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9780446520942
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$13.50

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New York: Warner Books, 1997. 252 pages / previous owner's bookplate with inscription;. Cloth. Fine/Fine.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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ACJBooks
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1997-03-01
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New
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9780446520942
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Books4Cause Inc.
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1997-03-01
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Very Good
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9780446520942
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$11.96

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Business Plus, 1997-03-01. Hardcover. Very Good. 1.1000 in x 7.6000 in x 5.1000 in.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Books4Cause Inc.
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1997-03-01
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Good
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9780446520942
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Business Plus, 1997-03-01. Hardcover. Good. 1.1000 in x 7.6000 in x 5.1000 in.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Books4Cause Inc.
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1997-03-01
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Acceptable
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9780446520942
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Ambis Enterprises LLC
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New
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Grand Central Publishing. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|VCF
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Selling The Invisible: A Field Guide To Modern Marketing

by Harry Beckwith

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World of Books Ltd
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9780752821047
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Selling The Invisible: A Field Guide To Modern Marketing

by BECKWITH, HARRY

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Ad Infinitum Books
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Hardcover with dustjacket. Very good condition
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9780446520942
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Warner Books, New York: 1997. Hardcover with dustjacket. Very good condition. ISBN: 0446520942.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Ergodebooks
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2012-03-20
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Good
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9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Wonder Book
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Used - Good
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9780446520942
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$8.99

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Business Plus. Used - Good. Good condition. Good dust jacket. Writing inside. Highlighting inside. Bookplate inside.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Wonder Book
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Used - Like New
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9780446520942
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Business Plus. Used - Like New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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The Civil War Book Shop
Published
1997-03-01
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New
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9780446520942
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$8.95

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Business Plus, 1997-03-01. Hardcover. New/Like New. Like new; clean, tight, bright, with no tears, marks, or highlighting. Erased inscription on flyleaf and minor edge wear to jacket. From The Civil War Book Shop- As close as your computer; as dependable as old Abe.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Irolita Books
Published
2001
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VERY GOOD
ISBN
9781587990663
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$8.60

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Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Ships in custom-fit cardboard box. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Ergodebooks
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1997-03-01
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Good
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9780446520942
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$8.34

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Business Plus, 1997-03-01. Hardcover. Good.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Rediscovered Books
Published
March 2012
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Used
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9780446672313
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Grand Central Publishing, March 2012. TP. Used. Good condition. Helping Books and People meet in Boise since 2006. Used books are in standard good condition, with some shelfwear and creasing on paperback spines possible. Buy with confidence. Excellent Customer Service & Return policy.
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Selling the Invisible : A Field Guide to Modern Marketing

by HARRY BECKWITH

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Jane Addams Book Shop
Published
March 1997
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Very Good
ISBN
9780446520942
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$8.00

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Warner Books Inc, March 1997. Hardcover . Very Good. Very Good Hardcover with Very Good Dustjacket. Light soiling and shelfwear to DJ. Light soiling and shelfwear to covers. Pages clean and tight in binding. Pictures available upon request. A locally owned, independent book shop since 1984.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Readers Anonymous
Published
1997-03-01
Condition
Like New
ISBN
9780446520942
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$7.95

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Business Plus, 1997-03-01. Hardcover. Like New/Like New. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Bookends
Published
March 1997
Condition
Used - Good
ISBN
9780446520942
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$6.88

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Business Plus, March 1997. Hardcover. Used - Good.
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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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World of Books Ltd
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Acceptable
ISBN
9781587990663
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£6.51

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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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World of Books Ltd
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Very Good
ISBN
9781587990663
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£6.51

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Paperback. Very Good.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Better World Books
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Used - Good
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9780446520942
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$6.47

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Business Plus. Used - Good. Shows some signs of wear, and may have some markings on the inside.
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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Better World Books
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Used - Very Good
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9780446520942
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$6.47

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Business Plus. Used - Very Good. Great condition for a used book! Minimal wear.
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