Services Marketing

McGraw-Hill/Irwin. Hardcover. 0072471425 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-) . New.

McGraw-Hill/Irwin. Hardcover. 0072312211 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-) . New.

McGraw-Hill/Irwin, 2002-07-16. 3. Hardcover. Used:Good.

McGraw-Hill College, Boston, MA, 2002. 3rd Edition. Hardcover. Good Condition. Book is Used good. Text has highlighting. Cover has wear with bumps. Quantity Available: 1. ISBN: 0072471425. ISBN/EAN: 9780072471427. Pictures of this item not already displayed here available upon request. Inventory No: 1560766923. . 9780072471427

McGraw-Hill/Irwin, 1999-11-11. 2. Hardcover. Used:Good.

Used - Good. Shows some signs of wear, and may have some markings on the inside.

Mcgraw-Hill (Tx), 2002-07. Paperback. Good.

Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research Chapter 7: Building Customer Relationships Chapter 8: Service Recovery Chapter 9: Service Development and Design Chapter 10: Customer-Defined Service Standards Chapter 11: Physical Evidence and the Servicescape Chapter 12: Employees` Roles in Service Delivery Chapter 13: Customers` Roles in Service Delivery Chapter 14: Delivering Service through Intermediaries and Electronic Channels Chapter 15: Managing Demand and Capacity Chapter 16: Integrated Services Marketing Communications Chapter 17: Pricing of Services Chapter 18: The Financial and Economic Impact of Service Case Studies ? People, Service and Profit at Jyske Bank ? Merrill Lynch: Supernova ? JetBlue: High-Flying Airline Melts Down in Ice Storm ? Giordano: Positioning for International Expansion ? Shouldice Hospital Limited (Abridged) ? Hong Kong Disneyland ? Virgin Mobile USA: Pricing for the Very First Time ? Using Services Marketing to Develop and Deliver Integrated Solutions at Caterpillar in Latin America ? Home Solutions (India) Limited – Kitchen Section ? MeritTrac: A Test in Everyone’s Life Printed Pages: 784.

Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research Chapter 7: Building Customer Relationships Chapter 8: Service Recovery Chapter 9: Service Development and Design Chapter 10: Customer-Defined Service Standards Chapter 11: Physical Evidence and the Servicescape Chapter 12: Employees` Roles in Service Delivery Chapter 13: Customers` Roles in Service Delivery Chapter 14: Delivering Service through Intermediaries and Electronic Channels Chapter 15: Managing Demand and Capacity Chapter 16: Integrated Services Marketing Communications Chapter 17: Pricing of Services Chapter 18: The Financial and Economic Impact of Service Case Studies ? People, Service and Profit at Jyske Bank ? Merrill Lynch: Supernova ? JetBlue: High-Flying Airline Melts Down in Ice Storm ? Giordano: Positioning for International Expansion ? Shouldice Hospital Limited (Abridged) ? Hong Kong Disneyland ? Virgin Mobile USA: Pricing for the Very First Time ? Using Services Marketing to Develop and Deliver Integrated Solutions at Caterpillar in Latin America ? Home Solutions (India) Limited – Kitchen Section ? MeritTrac: A Test in Everyone’s Life Printed Pages: 784. NA

Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research Chapter 7: Building Customer Relationships Chapter 8: Service Recovery Chapter 9: Service Development and Design Chapter 10: Customer-Defined Service Standards Chapter 11: Physical Evidence and the Servicescape Chapter 12: Employees` Roles in Service Delivery Chapter 13: Customers` Roles in Service Delivery Chapter 14: Delivering Service through Intermediaries and Electronic Channels Chapter 15: Managing Demand and Capacity Chapter 16: Integrated Services Marketing Communications Chapter 17: Pricing of Services Chapter 18: The Financial and Economic Impact of Service Case Studies ? People, Service and Profit at Jyske Bank ? Merrill Lynch: Supernova ? JetBlue: High-Flying Airline Melts Down in Ice Storm ? Giordano: Positioning for International Expansion ? Shouldice Hospital Limited (Abridged) ? Hong Kong Disneyland ? Virgin Mobile USA: Pricing for the Very First Time ? Using Services Marketing to Develop and Deliver Integrated Solutions at Caterpillar in Latin America ? Home Solutions (India) Limited – Kitchen Section ? MeritTrac: A Test in Everyone’s Life Printed Pages: 784.

Mcgraw-Hill College, 1996-01. Hardcover. Good.

McGraw-Hill/Irwin. Used - Very Good. Very Good condition. 2nd edition.

McGraw Hill Higher Education, 08/01/2002. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!

McGraw-Hill Education (ISE Editi. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!

Mcgraw-Hill College. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.

Mcgraw-Hill College. Used - Good. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities.

McGraw-Hill Education. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

McGraw-Hill/Irwin. Hardcover. 0072471425 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good.

McGraw-Hill/Irwin. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.