Understanding Media: The Extensions of Man by Marshall McLuhan; Lewis H. Lapham - 1994-10
by Marshall McLuhan; Lewis H. Lapham
Understanding Media: The Extensions of Man
by Marshall McLuhan; Lewis H. Lapham
- New
Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab In effect, media now begs to be redefined In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century
389 pp- Bookseller awardlink (US)
- Book Condition New New
- Quantity Available 1
- ISBN 10 0262631598
- ISBN 13 9780262631594
- Publisher The Mit Press
- Place of Publication Cumberland, Rhode Island, U.s.a.
- Date Published 1994-10
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