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Principles of Advertising and IMC
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Principles of Advertising and IMC Hardcover - 2004

by Tom, Ph.D. Duncan


From the publisher

Explains the principles and practices of advertising and the other marketing communication functions, with an integrated planning process. This book presents various ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.

Details

  • Title Principles of Advertising and IMC
  • Author Tom, Ph.D. Duncan
  • Binding Hardcover
  • Edition 2nd Pkg
  • Pages 2 Rev ed 281 x 221mm
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Boston, MA
  • Date February 2004
  • ISBN 9780072956153 / 0072956151
  • Dewey Decimal Code 659
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The Principles of Advertising and Imc
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The Principles of Advertising and Imc

by Duncan, Tom, Ph.D

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Principles of Advertising and Imc
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Principles of Advertising and Imc

by Duncan, T.

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9780072956153 / 0072956151
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Principles of Advertising and Imc
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Principles of Advertising and Imc

by Duncan, T.

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Hardcover
ISBN 10 / ISBN 13
9780072956153 / 0072956151
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McGraw-Hill , 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780072956153
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The Principles of Advertising and Imc
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The Principles of Advertising and Imc

by Duncan, Tom, Ph.D.

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The Principles of Advertising and Imc

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Principles of Advertising and IMC
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Principles of Advertising and IMC

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The Principles of Advertising and Imc
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The Principles of Advertising and Imc

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Principles of Advertising and IMC
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Principles of Advertising and IMC

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The Principles of Advertising and Imc

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