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Public Relations:  The Profession and the Practice
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Public Relations: The Profession and the Practice Paperback - 2008

by Dan Lattimore


From the publisher

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

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  • Title Public Relations: The Profession and the Practice
  • Author Dan Lattimore
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 456
  • Language ENG
  • Publisher McGraw-Hill Humanities/Social Sciences/Languages, White Shelf
  • Date 2008-11
  • ISBN 9780073378879
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Public Relations : The Profession and the Practice
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Public Relations : The Profession and the Practice

by Heiman, Suzette T., Lattimore, Dan L., Toth, Elizabeth L., Baskin, Otis W

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Public Relations : The Profession and the Practice

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Public Relations:  The Profession and the Practice
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Public Relations: The Profession and the Practice

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Public Relations:  The Profession and the Practice
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Public Relations: The Profession and the Practice

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