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Public Relations:  The Profession and the Practice
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Public Relations: The Profession and the Practice Paperback - 2011

by Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth


From the publisher

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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  • Title Public Relations: The Profession and the Practice
  • Author Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
  • Binding Paperback
  • Edition [ Edition: fourt
  • Pages 448
  • Language ENG
  • Publisher McGraw-Hill Humanities/Social Sciences/Languages
  • Date 2011-06
  • ISBN 9780073512051
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Public Relations: The Profession and the Practice
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Public Relations: The Profession and the Practice

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Public Relations: The Profession and the Practice
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