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Advertising Principles and Practice (6th Edition)
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Advertising Principles and Practice (6th Edition) Hardcover - 2002 - 6th Edition

by Wells, William D.; Burnett, John; Moriarty, Sandra


From the publisher

Suitable for introductory courses in advertising, this text places an emphasis on producing effective advertising: advertising that is not just memorable, but that sells. It uses examples of award-winning campaigns to show how to measure and recreate the winning formula.

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  • Title Advertising Principles and Practice (6th Edition)
  • Author Wells, William D.; Burnett, John; Moriarty, Sandra
  • Binding Hardcover
  • Edition number 6th
  • Edition 6
  • Pages 640
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date October 29, 2002
  • ISBN 9780130477224
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Advertising: Principles and Practice (6th Edition)
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Advertising: Principles and Practice (6th Edition)

by Wells, William,Burnett, John,Moriarty, Sandra E.

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Advertising : Principles and Practice
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Advertising : Principles and Practice

by Moriarty, Sandra E., Burnett, John, Wells, William

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Advertising : Principles and Practice

Advertising : Principles and Practice

by Sandra E. Moriarty; William Wells; John Burnett

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Prentice Hall PTR, 2002. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Advertising: Principles and Practice (6th Edition)
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Advertising: Principles and Practice (6th Edition)

by William D. Wells, John Burnett, Sandra Moriarty

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9780130477224 / 0130477222
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Prentice Hall. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Advertising: Principles and Practice: United States Edition

Advertising: Principles and Practice: United States Edition

by William D. Wells, John Burnett et Sandra Moriarty

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Prentice Hall, 2002. Hardcover. Good. Former library book. Edition 2002. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Advertising: Principles and Practice (6th Edition)
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Advertising: Principles and Practice (6th Edition)

by William D. Wells, John Burnett, Sandra Moriarty

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Advertising: Principles & Practice, 6th Edition
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Advertising: Principles & Practice, 6th Edition

by Welsch, Robert L

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Prentice Hall, Upper Saddle River, NJ, 2003. 6th Edition. Hardcover. Very Good Condition. The text appears clean, The cover is in nice condition. Quantity Available: 1. ISBN: 0130477222. ISBN/EAN: 9780130477224. Pictures of this item not already displayed here available upon request. Inventory No: 1560772939. . 9780130477224
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Advertising: Principles & Practice, 6th Edition
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Advertising: Principles & Practice, 6th Edition

by Wells, William; Moriarty, Sandra E.; Burnett, John

  • Used
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Edition
6th Edition
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Hardcover
ISBN 10 / ISBN 13
9780130477224 / 0130477222
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Prentice Hall, Upper Saddle River, NJ, 2003. 6th Edition. Hardcover. Very Good Condition. The text appears clean, there is a stamp mark on the fly page. The cover is in nice condition. Quantity Available: 1. ISBN: 0130477222. ISBN/EAN: 9780130477224. Pictures of this item not already displayed here available upon request. Inventory No: 1560772937. . 9780130477224
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Advertising: Principles & Practice, 6th Edition
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Advertising: Principles & Practice, 6th Edition

by Wells, William; Moriarty, Sandra E.; Burnett, John

  • Used
  • Hardcover
Condition
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Edition
6th Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780130477224 / 0130477222
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Prentice Hall, Upper Saddle River, NJ, 2003. 6th Edition. Hardcover. Very Good Condition. The text has minimal marking, The cover is in very nice condition. Has some very faint soil marks inside the back cover. Quantity Available: 1. ISBN: 0130477222. ISBN/EAN: 9780130477224. Pictures of this item not already displayed here available upon request. Inventory No: 1560758871. . 9780130477224
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Advertising: Principles & Practice, 6th Edition
Stock Photo: Cover May Be Different

Advertising: Principles & Practice, 6th Edition

by Wells, William; Moriarty, Sandra E.; Burnett, John

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Edition
6th Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780130477224 / 0130477222
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Prentice Hall, Upper Saddle River, NJ, 2003. 6th Edition. Hardcover. Very Good Condition. The text has some minor marking, The cover is in very nice condition. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0130477222. ISBN/EAN: 9780130477224. Pictures of this item not already displayed here available upon request. Inventory No: 1560747309. . 9780130477224
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