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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series) Paperback - 2006 - 8th Edition

by John C Vivian


From the publisher

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization--the media, media messages, and media issues--provides a framework for students to understand the big picture behind today's media issues.

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  • Title Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)
  • Author John C Vivian
  • Binding Paperback
  • Edition number 8th
  • Edition 8
  • Pages 544
  • Publisher Allyn & Bacon, Boston, MA
  • Date March 30, 2006
  • ISBN 9780205477531
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)

by Vivian, John C

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The Media of Mass Communication

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The Media of Mass Communication
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)

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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)

by John C Vivian

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The Media Of Mass Communication, Instructor's Copy, 8th
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The Media Of Mass Communication, Instructor's Copy, 8th
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The Media Of Mass Communication, Instructor's Copy, 8th

by Vivian, John

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Allyn & Bacon, Boston, MA, 2007. 8th Edition. Softcover. Good Condition. Appears to have clean text. Has minor shelf and corner wear. Has curl and creasing to cover. Binding is in very good condition. Has stickers on spine and covers. Multiple copies available this title. Quantity Available: 2. ISBN: 0205477534. ISBN/EAN: 9780205477531. Pictures of this item not already displayed here available upon request. Inventory No: 1560788652. . 9780205477531
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The Media Of Mass Communication, Instructor's Copy, 8th
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The Media Of Mass Communication, Instructor's Copy, 8th

by Vivian, John

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Allyn & Bacon, Boston, MA, 2007. 8th Edition. Softcover. Good Condition. The text appears clean, the cover has shelf wear with corner curl. This is the Instructor's Copy. Multiple copies available this title. Quantity Available: 3. ISBN: 0205477534. ISBN/EAN: 9780205477531. Pictures of this item not already displayed here available upon request. Inventory No: 1560774794. . 9780205477531
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)
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Media of Mass Communication, The (8th Edition) (MyMassCommLab Series)

by John C Vivian

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ISBN 10 / ISBN 13
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Allyn & Bacon, 2006-03-30. Paperback. Very Good. Softcover book in very good condition, clean and tightly bound. Name at top of page 1; otherwise book appears in like new condition. Book shows a 2007 date. Ships next business day from Oklahoma.
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