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Consumer Behavior: Text and Cases
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Consumer Behavior: Text and Cases Hardcover - 1997

by David F. Hawkins; Del I. Hawkins; Kenneth A. Coney


From the publisher

The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.

Details

  • Title Consumer Behavior: Text and Cases
  • Author David F. Hawkins; Del I. Hawkins; Kenneth A. Coney
  • Binding Hardcover
  • Edition Seventh Edition
  • Pages 760
  • Volumes 1
  • Language ENG
  • Publisher Irwin Professional Publishing, Burr Ridge, Illinois, U.S.A.
  • Date August 19, 1997
  • ISBN 9780256218954 / 0256218951
  • Weight 3.5 lbs (1.59 kg)
  • Dimensions 10.37 x 8.38 x 1.44 in (26.34 x 21.29 x 3.66 cm)
  • Library of Congress subjects Financial statements, Corporations - Accounting
  • Library of Congress Catalog Number 97001290
  • Dewey Decimal Code 658.151
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Consumer Behavior: Building Marketing Strategy; Seventh Edition
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Consumer Behavior: Building Marketing Strategy; Seventh Edition

by Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.

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Burr Ridge, Illinois, U.S.A.: Richard d Irwin. Fair/No dust jacket; moderate wear to glossy broad art boards, small amount of highlighting, illustrated, Appendices, Indexed, 760 Crisp & solid pp. EXCELLENT READING & REFERENCE CPY. SEVENTH EDITION/1998 . Fair. Hardcover. Seventh Edition. 1998.
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Consumer Behavior Building Marketing Strategy 7Ed (Hb 1997)
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Consumer Behavior Building Marketing Strategy 7Ed (Hb 1997)

by Hawkins

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CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY, 7ED
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CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY, 7ED

by HAWKINS

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CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY, 7ED
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CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY, 7ED

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Consumer Behavior
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Consumer Behavior

by Kenneth A. Coney Roger J. Best Del I. Hawkins

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Consumer Behavior Building Marketing Strategy 7Ed (Hb 1997)
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Consumer Behavior Building Marketing Strategy 7Ed (Hb 1997)

by Hawkins

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Consumer Behavior:Building Marketing Strategy, 7Ed
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Consumer Behavior:Building Marketing Strategy, 7Ed

by Hawkins

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Consumer Behavior:Building Marketing Strategy, 7Ed
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Consumer Behavior:Building Marketing Strategy, 7Ed

by Hawkins

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