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The Innovation Playbook: A Revolution in Business Excellence
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The Innovation Playbook: A Revolution in Business Excellence Hardcover - 2010 - 1st Edition

by Nicholas J. Webb; Foreword by Chris Thoen


From the publisher

A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

  • Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation
  • Shares the 56 ways in which innovations fail
  • Learn the success secrets of "Innovation Superstars"
  • Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

Details

  • Title The Innovation Playbook: A Revolution in Business Excellence
  • Author Nicholas J. Webb; Foreword by Chris Thoen
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 243
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2010-10
  • Illustrated Yes
  • ISBN 9780470637968 / 047063796X
  • Weight 0.98 lbs (0.44 kg)
  • Dimensions 9.18 x 6.36 x 0.97 in (23.32 x 16.15 x 2.46 cm)
  • Library of Congress subjects Technological innovations - Economic aspects
  • Library of Congress Catalog Number 2010021342
  • Dewey Decimal Code 658.406

About the author

Successful inventor and author of the bestselling book. The Cost of Being Sick, NICHOLAS J. WEBB is the founder and President of Lassen Innovation, a full-service management and innovation consulting firm. As a Certified Management Consultant(R) he provides consulting services to Honeywell and ITW Allergan as well as some of the country's top universities. Webb and his inventions have appeared on ABC, NBC, and Fox News. Nicholas Webb is also the author of the upcoming book, The Digital Media Innovation Playbook.

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The Innovation Playbook: A Revolution in Business Excellence
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The Innovation Playbook: A Revolution in Business Excellence

by Webb, Nicholas J.

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The Innovation Playbook: A Revolution in Business Excellence
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The Innovation Playbook: A Revolution in Business Excellence

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The Innovation Playbook : A Revolution in Business Excellence

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The Innovation Playbook: A Revolution in Business Excellence

by Nicholas J. Webb, Chris Thoen (Foreword)

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