Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships Hardcover - 2011 - 1st Edition

From the rear cover

praise for measure what matters

"Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice."--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics

"Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. Measure What Matters will teach you just about everything you need to know about managing online relationships."--Eric T. Peterson author of Web Analytics Demystified

"Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships can't be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers."--Paul Gillinauthor of Social Marketing to the Business Customer