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Identity: Transforming Performance Through Integrated Identity Management
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Identity: Transforming Performance Through Integrated Identity Management Hardcover - 2004

by Mark Rowden


From the publisher

This new, much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the wider commercial and financial objectives of the organization.Rowden's radical approach dispenses with common branding misconceptions and explains how to interrogate your strategy and objectives as never before through the relative weighting of three key 'averages': product, distribution and identity. He demonstrates how, by re-examining market position and values on this basis, you can redefine the content and focus of your identity, grading all visual and behavioural communications - an approach called, show tell do - into critical priorities, and then distill key values into firmwords, against which all communications can be rapidly focused as well as measured

First line

This book is about how to develop a powerful identity for your organisation and its products.

Details

  • Title Identity: Transforming Performance Through Integrated Identity Management
  • Author Mark Rowden
  • Binding Hardcover
  • Edition 2nd
  • Pages 238
  • Volumes 1
  • Language ENG
  • Publisher Ashgate Publishing, United Kingdom
  • Date December 30, 2004
  • Illustrated Yes
  • ISBN 9780566086182 / 0566086182
  • Library of Congress subjects Corporations - Public relations, Corporate image
  • Library of Congress Catalog Number 2005619172
  • Dewey Decimal Code 659.285
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Identity: Transforming Performance through Integrated Identity Management

Identity: Transforming Performance through Integrated Identity Management

by Rowden, Mark

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780566086182 / 0566086182
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Hardback. Very Good.
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Identity: Transforming Performance Through Integrated Identity Management
Stock Photo: Cover May Be Different

Identity: Transforming Performance Through Integrated Identity Management

by Rowden, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780566086182 / 0566086182
Quantity Available
1
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Description:
Gower, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780566086182
Item Price
$22.80
$16.15 shipping to USA
Identity: Transforming Performance Through Integrated Identity Management
Stock Photo: Cover May Be Different

Identity: Transforming Performance Through Integrated Identity Management

by Rowden, M.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780566086182 / 0566086182
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$22.80
$16.15 shipping to USA

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Description:
Gower, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780566086182
Item Price
$22.80
$16.15 shipping to USA
Identity: Transforming Performance Through Integrated Identity Management

Identity: Transforming Performance Through Integrated Identity Management

by Rowden, Mark

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780566086182 / 0566086182
Quantity Available
1
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Ashgate Publishing, 2004. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$18.52
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Identity: Transforming Performance Through Integrated Identity Management
Stock Photo: Cover May Be Different

Identity: Transforming Performance Through Integrated Identity Management

by Rowden, Mark

  • Used
  • very good
  • Hardcover
  • first
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780566086182 / 0566086182
Quantity Available
1
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Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Hardcover. Very Good. UK stocked, available immediately. Hardcover, published by Gower Publishing in 2004. First edition. Light rubbing to the edges only, a very nice copy throughout. The contents are unmarked.
Item Price
$38.00
$33.56 shipping to USA