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new strategic brand management creating and sustaining brand equity long term
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new strategic brand management creating and sustaining brand equity long term Paperback - 2008

by Jean-Noël Kapferer


From the publisher

Includes bibliographical references (p. [531]-544) and index

First line

Brands have become a major player in modern society.

Details

  • Title new strategic brand management creating and sustaining brand equity long term
  • Author Jean-Noël Kapferer
  • Binding Paperback
  • Edition 4th
  • Pages 576
  • Publisher Kogan Page, London
  • Date 2008
  • ISBN 9780749450854
  • Library of Congress Catalog Number 2007037849

About the author

Jean-Nol Kapferer is an internationally recognized authority on brands and brand management. A Professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. His other books include Reinventing the Brand (also Kogan Page).
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël

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9780749450854 / 0749450851
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, J.-N.

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ISBN 10 / ISBN 13
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Kogan Page, 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780749450854
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic...
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Kapferer, Jean-Noël

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4
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ISBN 10 / ISBN 13
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Kogan Page. 4. Paperback. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/03/2008
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Stock Photo: Cover May Be Different

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Kapferer, J.-N.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749450854 / 0749450851
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Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780749450854
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël

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ISBN 10 / ISBN 13
9780749450854 / 0749450851
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Jean-No?l Kapferer

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Paperback
ISBN 10 / ISBN 13
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Jean-No?l Kapferer

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ISBN 10 / ISBN 13
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition...
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean-Noel Kapferer

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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

by Kapferer, Jean-Noël

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Used - Good
ISBN 10 / ISBN 13
9780749450854 / 0749450851
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The New Strategic Brand Management Kapferer Jean-Noël
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The New Strategic Brand Management Kapferer Jean-Noël

by Kapferer, Jean-Noël

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Kogan Page, 2008-03-01. Paperback. Good. 7x1x9. This listing is for The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) This edition is very similar to the most current updated edition, ISBN 0749465158 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
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