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Communicating Sustainability for the Green Economy Paperback - 2013
by Lynn R. Kahle; Eda Gurel-Atay
Details
- Title Communicating Sustainability for the Green Economy
- Author Lynn R. Kahle; Eda Gurel-Atay
- Binding Paperback
- Pages 320
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2013-11-30
- ISBN 9780765636812 / 0765636816
- Weight 0.92 lbs (0.42 kg)
- Dimensions 8.9 x 6 x 0.7 in (22.61 x 15.24 x 1.78 cm)
-
Themes
- Aspects (Academic): Economic
- Topical: Ecology
- Library of Congress subjects Sustainable development, Consumption (Economics) - Environmental
- Library of Congress Catalog Number 2013014856
- Dewey Decimal Code 338.927
Media reviews
Citations
- Choice, 05/01/2014, Page 0
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Communicating Sustainability for the Green Economy
by Kahle, Lynn R, Gurel-Atay, Eda
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Communicating Sustainability for the Green Economy
by Kahle, Lynn R; Gurel-Atay, Eda
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Communicating Sustainability for the Green Economy
by Lynn R. Kahle
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New. With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and…
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Communicating Sustainability for the Green Economy
by Kahle, Lynn R. (Editor)/ Gurel-atay, Eda (Editor)
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M E Sharpe Inc, 2013. Paperback. New. 302 pages. 8.75x6.00x0.75 inches.
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Communicating Sustainability for the Green Economy
by Lynn R. Kahle
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Communicating Sustainability for the Green Economy
by Kahle, Lynn R. (Editor)/ Gurel-atay, Eda (Editor)
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Communicating Sustainability For The Green Economy. (Pb 2013)
by Kahle�L.R.
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by Kahle, Lynn R; Gurel-Atay, Eda
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