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Advertising on The Web
Stock Photo: Cover May Be Different

Advertising on The Web Paperback - 1997

by Jim Sterne


From the publisher

An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back. Plus, youll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable.

Details

  • Title Advertising on The Web
  • Author Jim Sterne
  • Binding Paperback
  • Edition 1st
  • Publisher Que
  • Date September 1997
  • ISBN 9780789712356
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Advertising on The Web
Stock Photo: Cover May Be Different

Advertising on The Web

by Jim Sterne

  • Used
  • Paperback
  • Signed
  • first
Condition
Used: Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780789712356 / 0789712350
Quantity Available
1
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Chester, United Kingdom
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$25.40
$7.56 shipping to USA

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Description:
Que, 1997. Paperback. Used: Acceptable. Title What makes people click - advertising on the web. An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and what the future holds for Web advertising. Will help you develop a Web advertising strategy, find Web sites where you can advertise your products, negotiate ad space, and sell space on your own Web sites. Shows you how to track the success of your Web advertising and use that information to plan future advertising campaigns. Once there, learn how to keep them coming back. Plus, you'll learn how to sell ad space and how to set pricing that is affordable, competitive, and profitable. ref: ZKVQ Paperback - 1997 - good condition - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, signed copies,… Read More
Item Price
$25.40
$7.56 shipping to USA