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Postmodern Consumer Research: The Study of Consumption as Text
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Postmodern Consumer Research: The Study of Consumption as Text Paperback - 1992 - 1st Edition

by Elizabeth C. Hirschman; Morris B. Holbrook


From the publisher

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

Details

  • Title Postmodern Consumer Research: The Study of Consumption as Text
  • Author Elizabeth C. Hirschman; Morris B. Holbrook
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 152
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, Newbury Park, CA
  • Date 1992-07-29
  • Illustrated Yes
  • ISBN 9780803947436 / 0803947437
  • Weight 0.46 lbs (0.21 kg)
  • Dimensions 8.56 x 6.2 x 0.4 in (21.74 x 15.75 x 1.02 cm)
  • Library of Congress subjects Knowledge, Theory of - History, Consumers - Research
  • Library of Congress Catalog Number 92-16460
  • Dewey Decimal Code 658.834
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Postmodern Consumer Research Vol. 1 : The Study of Consumption as Text
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Postmodern Consumer Research Vol. 1 : The Study of Consumption as Text

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Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)

by Elizabeth C. Hirschman; Morris B. Holbrook

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Postmodern Consumer Research: The Study of Consumption as Text

Postmodern Consumer Research: The Study of Consumption as Text

by Hirschman, Elizabeth C. and , Morris B. Holbrook

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Postmodern Consumer Research: The Study of Consumption as Text (Association For Consumer Research)
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Postmodern Consumer Research: The Study of Consumption as Text (Association For Consumer Research)

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Postmodern Consumer Research: The Study of Consumption as Text
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Postmodern Consumer Research: The Study of Consumption as Text

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