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Persuasive Business Proposals Writing to Win More Customers, Clients, and
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Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts Paperback - 2003

by Tom Sant


From the publisher

"With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others

* The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects."

First line

Suppose you're a sales professional representing a vendor of specialized computer systems.

Details

  • Title Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts
  • Author Tom Sant
  • Binding Paperback
  • Edition Second Edition
  • Pages 248
  • Publisher AMACOM/American Management Association, USA
  • Date December 2003
  • ISBN 9780814471531

About the author

Tom Sant (San Luis Obispo, CA) is a world-renowned proposal consultant whose clients range from small entrepreneurial operations to Global 500 companies including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world's most widely used proposal automation systems: ProposalMaster and RFPMaster.

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by Tom Sant

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