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Information Rules: A Strategic Guide to the Network Economy
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Information Rules: A Strategic Guide to the Network Economy Hardcover - 1998

by Carl Shapiro; Hal R. Varian

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.


From the publisher

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Details

  • Title Information Rules: A Strategic Guide to the Network Economy
  • Author Carl Shapiro; Hal R. Varian
  • Binding Hardcover
  • Edition 1st edition
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston
  • Date 1998-11
  • ISBN 9780875848631 / 087584863X
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 8.96 x 6.78 x 1.35 in (22.76 x 17.22 x 3.43 cm)
  • Library of Congress subjects Information society, Information technology - Economic aspects
  • Library of Congress Catalog Number 98024923
  • Dewey Decimal Code 658.403

Media reviews

Citations

  • Booklist, 11/01/1998, Page 473
  • Library Journal, 11/01/1998, Page 106
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Information Rules: A Strategic Guide to the Network Economy
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Information Rules: A Strategic Guide to the Network Economy

by Carl Shapiro, Hal R. Varian

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