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Marketing 2016
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Marketing 2016 Loose leaf - 2015 - 18th Edition

by William M. Pride; O. C. Ferrell


From the publisher

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

Details

  • Title Marketing 2016
  • Author William M. Pride; O. C. Ferrell
  • Binding Loose Leaf
  • Edition number 18th
  • Edition 18
  • Pages 720
  • Volumes 1
  • Language ENG
  • Publisher South Western Educational Publishing
  • Date 2015-06
  • ISBN 9781305631601 / 1305631609
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Marketing 2016, Loose-Leaf Version
Stock Photo: Cover May Be Different

Marketing 2016, Loose-Leaf Version

by Pride, William M.; Ferrell, O. C

  • Used
  • good
Condition
Used - Good
ISBN 10 / ISBN 13
9781305631601 / 1305631609
Quantity Available
2
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Franklin Lakes, New Jersey, United States
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
South-Western College Pub, 2015-01-16. Loose Leaf. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
Item Price
$306.05
$3.90 shipping to USA
Marketing by William Pride Loose-Leaf Version
Stock Photo: Cover May Be Different

Marketing by William Pride Loose-Leaf Version

by Pride, William M.; Ferrell, O. C

  • Used
  • good
Condition
Used - Good
ISBN 10 / ISBN 13
9781305631601 / 1305631609
Quantity Available
2
Seller
Boca Raton, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$357.99
$5.99 shipping to USA

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Description:
South-Western College Pub, 2015-01-16. Loose Leaf. Good. 9x7x0. This listing is for Marketing 2016, Loose-Leaf Version This edition is basically identical to the ISBN 1337537551 and 1337272892 and 0357033795 and 1337910651 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
Item Price
$357.99
$5.99 shipping to USA