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The Basics of Media Writing: A Strategic Approach
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The Basics of Media Writing: A Strategic Approach Paperback - 2017

by Scott A. Kuehn; James Andrew Lingwall


From the publisher

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Details

  • Title The Basics of Media Writing: A Strategic Approach
  • Author Scott A. Kuehn; James Andrew Lingwall
  • Binding Paperback
  • Edition Paperback
  • Pages 568
  • Volumes 1
  • Language ENG
  • Publisher CQ Press
  • Date 2017-01-17
  • Features Bibliography, Index
  • ISBN 9781506308104 / 1506308104
  • Weight 1.85 lbs (0.84 kg)
  • Dimensions 9.1 x 7.4 x 0.8 in (23.11 x 18.80 x 2.03 cm)
  • Library of Congress subjects Mass media - Authorship
  • Library of Congress Catalog Number 2016023278
  • Dewey Decimal Code 808.066
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