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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Hardcover - 2004

by Howard Gardner

Whether one is attempting to change the mind of a spouse, a nation or a corporation, an eminent Harvard psychologist offers an original framework for understanding exactly how to do it.


From the publisher

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

First line

WE TALK ALL THE TIME about changing minds.

Details

  • Title Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
  • Author Howard Gardner
  • Binding Hardcover
  • Edition First Edition
  • Pages 244
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date March 1, 2004
  • Illustrated Yes
  • ISBN 9781578517091 / 1578517095
  • Weight 1.18 lbs (0.54 kg)
  • Dimensions 9.5 x 6.34 x 1 in (24.13 x 16.10 x 2.54 cm)
  • Library of Congress Catalog Number 2003019437
  • Dewey Decimal Code 153.85

Media reviews

Citations

  • Choice, 11/01/2004, Page 567
  • Library Journal, 04/15/2004, Page 105
  • Publishers Weekly, 02/09/2004, Page 68

About the author


Howard Gardner is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.
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